article thumbnail

Call Center Analytics: How to Analyze Call Center Data

Balto

But modern analytics goes beyond basic metricsit leverages technologies like call center data science, machine learning models, and big data to provide deeper insights. Predictive Analytics: Uses historical data to forecast future events like call volumes or customer churn. What is contact center big data analytics?

article thumbnail

What Is Contact Center AI?

Balto

On top of that, your customers will be able to have their problems solved quickly with no human interaction, saving you the cost of lost customers that can’t afford to wait for a human agent to answer the phone after waiting on hold and being forced to go through the Interactive Voice Response (IVR) system.