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Companies who are truly customercentric know that it is important to build a mutually beneficial relationship where there is something for both parties in exchanging information and services. Too many businesses ask too much of their customers, with little if anything in return.
Maybe the airline took it up a notch and made it good. Amazing how one airline in particular claims it has the best customer service in the industry. I suggest the following practices to take your customer service from good to great: Promote a Customer-Centric Mission Where the Answer Is Yes!
A recent Vision Critical study shows that 84% of CIOs of customer-centric companies are focusing on improving mobile customer experiences. However, you will need much more than just a Facebook page or Twitter account to provide effective customer service via social media platforms. Live Chat Is No Longer Just an Option.
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