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I’ve also qualified for airline elite status after a busy travel year, and then watched the perks squandered when I didn’t fly as much in the next one. But rewards programs alone – no matter how good – aren’t going to create customer loyalty. So how does Hilton or any other company create true customer loyalty?
I quickly called the airline to see what could be done to rectify the situation. Still after 10 years, I remember that conversation with that agent, and go out of my way to use that airline. In today's competitive market, providing an outstanding customer experience is more important than ever.
She is one of the foremost experts on customer-centric leadership and the role of the ChiefCustomerOfficer. A consultant and thought leader, Jeanne guides C-Suite and ChiefCustomerOfficer clients around the world toward earning the right to business growth and prosperity, by improving customers’ lives.
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The Summit provides a space for us to learn best practices from each other and about new technologies from sponsoring vendors.” – Michelle Buckley, Director of Operations, Customer Relations/Rapid Rewards, Southwest Airlines. Senior Director, Customer Care, Hilton. Director, Customer Service and Support, Microsoft.
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