article thumbnail

Forging the link between Customer Experience and Innovation – Six Crucial Principles

Peter Lavers

Too many initiatives focus on the physical “what we will do for you” rather than the emotional “how we will make you feel about it” The body of independent research confirms that more than 50% of the customer experience is emotional – customers remember how they felt, not how well they were processed!

article thumbnail

American Airlines Creating Wi-Fi Friction

PeopleMetrics

The reason is that a great customer experience is usually about solving a problem with as little customer effort as possible. On a recent fight on American Airlines, however, I experienced the opposite of an easy experience - it indeed had quite a bit of friction and effort. Let me explain.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

How Implementing AI in CX Can Be the Good, Bad, and Ugly

Beyond Philosophy

Mead says that he believes AI will reduce customer effort in experiences. He predicts that customers can ask, “Hey! Suppose you are at an airport, the airline cancels your flight, and you sit in a call center queue. One thing I appreciate about Mead is how his opinions make me think.

Airlines 221
article thumbnail

5 Top Customer Service Articles of the Week 5-16-2022

ShepHyken

Mention “Net Promoter Score” or “Customer Effort Score,” and you’ll need to order more chairs. Power 2022 North America Airline Satisfaction Study. My Comment: This is more of a press release announcing the investment that Southwest Airlines is making into the customer experience.

article thumbnail

How to Reduce Customer Effort: Ten Easy Tips

CSM Magazine

Reducing customer effort is key to keeping your customers happy. If they have to put in a lot of effort to get what they want, they will be less likely to come back. In this article, we will discuss ten easy tips that you can use to reduce the amount of effort your customers have to put in. Order history.

article thumbnail

Four ways to create an effortless customer service experience

Toister Performance Solutions

They did find one thing that creates more loyalty: reducing customer effort. Dixon co-authored a book called The Effortless Experience that details this research and shares practical ways companies can make it easier for customers to do business with them. How can companies reduce customer effort?

article thumbnail

Beyond customer effort score – Understanding and avoiding “chronic suck”

Tethr

And many pushed back on the suggestion that they use a metric like our newly invented Customer Effort Score (CES) over traditional measures like CSAT or NPS. It seems everywhere you turn, practitioners and thought leaders alike have embraced the idea of reducing customer effort.