Airlines Customer effort Customer retention 
Pointillist
JUNE 15, 2018
Much of the marketing world is still focused on customer acquisition, but to improve customer retention will yield f ar better ROI and cost about 5-25X less than customer acquisition. What is Customer Retention? Why Customer Retention Matters. My Customer Retention ?
ijgolding
DECEMBER 17, 2014
Last week I had the pleasure of writing a Customer Experience Review on low cost airline Norwegian. I intentionally say ‘the pleasure’ as I was pleasantly surprised by the experience – not a common feeling I have in my experiences with airlines. I wrote the review after my outbound flight with them to Oslo.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
ProProfs Blog
MAY 31, 2019
For a business organization, having a loyal customer base is essential for success. Because: Keeping an existing customer costs up to five times less than winning a new one. Increasing customer retention by just 5% boosts your profits by 25-95%. 20% of customers are typically responsible for 80% of a company’s revenue. #
Netomi
MARCH 27, 2022
In Economy airline travel , there’s no expectation for a glass of champagne before takeoff. When measuring CSAT, it’s important to understand the different circumstances of your individual customers to glean actionable insights. Customer retention is fundamental to a thriving business. Airlines: 74% . CSAT vs. CES.
ijgolding
SEPTEMBER 14, 2015
We were to fly to Johannesburg with an airline called Airlink. ‘Nothing to do with us’ was his response – ‘it is a British Airways problem now’ (the airline I would be flying back to the UK with the following evening). It was all going very smoothly.
Nicereply
JULY 31, 2023
Not surprisingly, 96% of customers say customer service is important in their choice of loyalty to a brand. And — according to research from Bain & Company and Harvard Business School — an increase in customer retention by 5% can improve profits by 25–95%. Use clear and concise language 2.
Lumoa
SEPTEMBER 11, 2023
Customer experience is a wide-ranging phenomenon that comes to life the moment a potential consumer becomes aware of a brand. Consider the following scenario: A customer learns a new airline will be operating flights in their city. Customer effort score (CES), CSAT, and NPS are examples of metrics applicable in either case.
Expert insights. Personalized for you.
110 
Let's personalize your content