Peter Lavers

MARCH 17, 2015

Too many initiatives focus on the physical “what we will do for you” rather than the emotional “how we will make you feel about it” The body of independent research confirms that more than 50% of the customer experience is emotional – customers remember how they felt, not how well they were processed!

Customer Experience 222

Customer Experience Journey mapping Airlines Customer effort 222

ShepHyken

MAY 16, 2022

Mention “Net Promoter Score” or “Customer Effort Score,” and you’ll need to order more chairs. He also believes it’s important to measure the touchpoints found in a customer journey map. Here’s How To Maintain Customer Service, Even When You’re Short-Staffed by Forbes Business Council.

Customer Service 167

Customer Service Airlines Metrics Journey mapping 167

Hello Customer

JUNE 5, 2023

"That uniqueness shines through in a good brand promise and associated customer promises, reflecting who you are and what you stand for. A great example Bloem cited in her keynote is the airline Emirates. So customers know what they can count on Emirates for; comfort, class and luxury. They are also very consistent in this.

Customer Experience 52

Customer Experience Airlines Customer centricity Journey mapping 52

CSM Magazine

MAY 19, 2023

Processes and Technologies in Customer Experience Engineering Customer Journey Mapping Customer journey mapping is a crucial process in customer experience engineering. This helps businesses identify bottlenecks, pain points, and opportunities to enhance customer experience.

Engineering 52

Engineering Customer Experience Journey mapping CRM 52