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The Gift of Customer Feedback by Isabelle Zdatny

ShepHyken

How can negative feedback act as a valuable tool in preventing customer churn? Why should companies prioritize genuine feedback over high survey scores? Top Takeaways Customer feedback is a gift. Top Takeaways Customer feedback is a gift. Customers are less willing to give feedback than they were a few years ago.

Feedback 183
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Navigating Airlines Travel Experience with the Metaverse

ShepHyken

Whether it is an overwhelming experience or an unforgettable one, it is instantly highlighted with feedback. . Since the global pandemic hugely impacted the airline sector, the metaverse has become increasingly important. The post Navigating Airlines Travel Experience with the Metaverse appeared first on Shep Hyken.

Airlines 191
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Lesson #8 Revisited: The Convergence of VoC and Market Research in the Age of AI

PeopleMetrics

While VoC focuses on real-time, operational feedback from all customers, market research traditionally delivers strategic insights based on a sample of customers. Example: A telecom provider integrates feedback from a post call, customer support survey (VoC) and a brand perception survey (market research).

Marketing 116
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Top 5 Customer Service & CX Articles for Week of October 21, 2024

ShepHyken

The author uses three rockstar brands, Amazon, Southwest Airlines, and L’Oréal, to help us understand customer-centricity.

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Lesson #4 Revisited: Text Analytics from Machine Learning to LLMs

PeopleMetrics

These advanced systems have transformed how we process, interpret, and act on unstructured feedback. Deeper Understanding of Context and Nuance In 2017, machine learning excelled at identifying patterns and classifying feedback. Example: Imagine an airline using an LLM-powered VoC platform to analyze feedback.

Analytics 118
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35 Indicators that a Company Isn’t Customer-Centric

CX Accelerator

It’s at that point I realized that I never received an email from the airline after booking my flight. When I called the airline, I explained to them that I didn’t have my booking code — and apparently my name, credit card number, location, and approximate time of the flight were not enough to find my reservation.

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Stop Sending Me Surveys Unless You Care What I Have to Say!

ShepHyken

In the past, companies have sent me surveys that were so long I became tired – or fatigued – at some point during the survey, and as a result, I wouldn’t complete it and therefore the company never received my feedback. If I have something to say, I’m happy to share some feedback. I get a survey. I’m tired of getting surveys.

Surveys 314