Remove Airlines Remove Feedback Remove Personalization
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Top 5 Customer Service & CX Articles for Week of October 21, 2024

ShepHyken

Personalization Done Right by Mark Abraham and David C. Spotify attributes a large part of its success to its personalized recommendations—its user base and revenues have both increased by 1,000% in the past decade to more than 600 million users and $14 billion, respectively. That is the epitome of successful relationship marketing.

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Lesson #8 Revisited: The Convergence of VoC and Market Research in the Age of AI

PeopleMetrics

While VoC focuses on real-time, operational feedback from all customers, market research traditionally delivers strategic insights based on a sample of customers. Example: A telecom provider integrates feedback from a post call, customer support survey (VoC) and a brand perception survey (market research).

Marketing 116
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Navigating Airlines Travel Experience with the Metaverse

ShepHyken

Customer service in the travel industry begins when a person reveals an interest to explore and decides to travel. Whether it is an overwhelming experience or an unforgettable one, it is instantly highlighted with feedback. . Since the global pandemic hugely impacted the airline sector, the metaverse has become increasingly important.

Airlines 191
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Lesson #4 Revisited: Text Analytics from Machine Learning to LLMs

PeopleMetrics

These advanced systems have transformed how we process, interpret, and act on unstructured feedback. Deeper Understanding of Context and Nuance In 2017, machine learning excelled at identifying patterns and classifying feedback. Example: Imagine an airline using an LLM-powered VoC platform to analyze feedback.

Analytics 118
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Are You Listening to Your Customers – Or Driving them Crazy?

Beyond Philosophy

Before the internet and social media, there were limited ways to get feedback from customers, especially if you didn’t have a brick and mortar location where you saw them face to face. In those days, customer surveys played an important role in getting feedback from people who had done business with you. You mean it and will act on it.

Surveys 395
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Lesson #10 Revisited: B2B VoC vs. B2C VoC—AI Enhances Both, But the Human Element Still Matters

PeopleMetrics

Who you servebusinesses or consumersshapes everything about how you collect, analyze, and act on customer feedback. But what has changed is how AI is transforming both B2B and B2C VoC, helping companies capture insights more efficiently, analyze feedback at scale, and prioritize the right actions faster than ever before.

B2C 98
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Truth Bared about the Realities of Customer Experience Implementation!

Beyond Philosophy

What do a Bank, an Airline, and an Online Retailer Have in Common? Consorsbank is a bank; Lufthansa is an airline; Zalando is an online clothing retailer. Q: Is Personalization imperative for Customer Experience. Personalization is critical to Customer Experience because of how it makes your customers feel.