Remove Airlines Remove Personalization Remove Surveys
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Personalizing the Customer Experience Is a Competitive Differentiator

ShepHyken

We surveyed 1,000 consumers in the U.S. One of the questions had to do with creating a personalized experience. . Of the experiences that customers listed as very important or important , a personalized experience was number eight on the list. . That leaves airline schedules, seat availability, etc. Well, it is!

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Top 5 Customer Service & CX Articles for Week of October 21, 2024

ShepHyken

Personalization Done Right by Mark Abraham and David C. Spotify attributes a large part of its success to its personalized recommendations—its user base and revenues have both increased by 1,000% in the past decade to more than 600 million users and $14 billion, respectively. That is the epitome of successful relationship marketing.

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Lesson #8 Revisited: The Convergence of VoC and Market Research in the Age of AI

PeopleMetrics

Surveys are anonymous, sample-based, often lengthy, and delivered via a report in weeks/months. Surveys are short, continuous, and usually operationally focused. Example: An e-commerce company embeds a question about product design preferences into its post-purchase VoC survey.

Marketing 116
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Is Your Price Right? Here?s How To Check

Beyond Philosophy

Airlines Run Mental Accounting Too Often in the Red. The airlines’ industry as a whole is another excellent example of how not to structure your pricing. Airlines’ pricing often irritates and disappoints customers. These surcharges feel annoying, a far cry from the happy and pleased emotions airlines should be seeking.

Airlines 360
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Are You Listening to Your Customers – Or Driving them Crazy?

Beyond Philosophy

When I checked my email the next morning, there was a survey from the hospital. This absurd question made me aware of how many surveys I actually receive. Survey Overload. In those days, customer surveys played an important role in getting feedback from people who had done business with you. They have gotten annoying.

Surveys 395
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SURVEYING YOUR CUSTOMERS - DON’T MAKE THESE 7 MISTAKES

CCNG

In today’s environment, surveys seem to be everywhere. We are sent a survey after nearly every transaction. The mix of transaction and relationship surveys has at times become indistinguishable to customers. Having tools to monitor the number of surveys sent to customers is important. Biased surveys are indeed useless.

Surveys 195
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5 Top Customer Service Articles For the Week of December 21, 2020

ShepHyken

Now you have the research from more than 7,000 people surveyed to back that up. Keep it simple, collect lots of data, personalize the experience, and maintain loyalty… Seems like a formula for success just about every company can use. Airline Customer Service Improved In 2020. Nothing fancy here. Here’s Why.

Airlines 308