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Personalizing the Customer Experience Is a Competitive Differentiator

ShepHyken

We surveyed 1,000 consumers in the U.S. Seventy-five percent surveyed are more likely to be loyal to a company or brand that delivers a personalized customer experience. . If I had to book a flight on an airline, why would I choose one over another? That leaves airline schedules, seat availability, etc.

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The Gift of Customer Feedback by Isabelle Zdatny

ShepHyken

This episode of Amazing Business Radio with Shep Hyken answers the following questions and more: What is survey fatigue? Why should companies prioritize genuine feedback over high survey scores? What are the best practices for creating effective and concise customer surveys?

Feedback 183
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Stop Sending Me Surveys Unless You Care What I Have to Say!

ShepHyken

I’m getting survey fatigue. In the past, companies have sent me surveys that were so long I became tired – or fatigued – at some point during the survey, and as a result, I wouldn’t complete it and therefore the company never received my feedback. We’ve covered survey length before, and that’s not what this is about.

Surveys 314
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Lesson #8 Revisited: The Convergence of VoC and Market Research in the Age of AI

PeopleMetrics

Surveys are anonymous, sample-based, often lengthy, and delivered via a report in weeks/months. Surveys are short, continuous, and usually operationally focused. Example: An e-commerce company embeds a question about product design preferences into its post-purchase VoC survey.

Marketing 116
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5 Top Customer Service Articles For the Week of March 8, 2021

ShepHyken

Hospitality.com) Recently, we sent a survey to thousands of your colleagues, with two goals: to ask them about the major changes the sector experienced in 2020 and to find out what key actions they are taking as we start a new year. Singapore Airlines Opens a Customer-Service School for Businesses by Katie Deighton.

Airlines 363
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Is Your Price Right? Here?s How To Check

Beyond Philosophy

Airlines Run Mental Accounting Too Often in the Red. The airlines’ industry as a whole is another excellent example of how not to structure your pricing. Airlines’ pricing often irritates and disappoints customers. These surcharges feel annoying, a far cry from the happy and pleased emotions airlines should be seeking.

Airlines 360
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Top 5 Customer Service & CX Articles for Week of October 21, 2024

ShepHyken

According to a Deloitte survey, brands that have achieved customer centricity are 60% more profitable than those that haven’t. The author uses three rockstar brands, Amazon, Southwest Airlines, and L’Oréal, to help us understand customer-centricity. My Comment: We continue to learn from some of the best and most recognized brands.