When B2B and B2C Key Performance Metrics Flatlineā¦.
Beyond Philosophy
JUNE 20, 2015
More important, it involves utilizing a metric or metrics reflecting real-world decision dynamics such as word of mouth and brand favorability which, along with more actionable forms of analysis, will help them to understand, and prioritze, the drivers of bonded, positive behavior. Close to 1,000 survey responses were received.
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