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How to Successfully Implement Customer Journey Analytics – Part 1

Pointillist

Companies are increasingly benefiting from customer journey analytics across marketing and customer experience, as the results are real, immediate and have a lasting effect. Learning how to choose the best customer journey analytics platform is just the start. Steps to Implement Customer Journey Analytics. By Swati Sahai.

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Maximizing ROI with CPQ: 10 Best Practices for Sales Success

Cincom

Use APIs and middleware to bridge gaps between CPQ and existing enterprise systems, ensuring smooth data flow. Automate Price Calculations and Adjustments Utilize real-time pricing engines within CPQ to dynamically calculate prices based on market trends, cost fluctuations, and competitor benchmarks.

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Intelligent healthcare forms analysis with Amazon Bedrock

AWS Machine Learning

Amazon Bedrock is a fully managed service that makes foundation models (FMs) from leading AI startups and Amazon available through an API, so you can choose from a wide range of FMs to find the model that is best suited for your use case. Lastly, the Lambda function stores the question list in Amazon S3.

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Get started with Amazon Titan Text Embeddings V2: A new state-of-the-art embeddings model on Amazon Bedrock

AWS Machine Learning

A common way to select an embedding model (or any model) is to look at public benchmarks; an accepted benchmark for measuring embedding quality is the MTEB leaderboard. The Massive Text Embedding Benchmark (MTEB) evaluates text embedding models across a wide range of tasks and datasets.

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The Top Reports to Look at in Google Analytics

CallSource Insights

If you’re a smart marketer, you’re already using Google Analytics to aid in your marketing decisions. But sometimes Google Analytics reports can get overwhelming. What makes a report in Google Analytics Important? Google Analytics reports are overkill for any business that does not have their important questions written down.

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Learn how Amazon Ads created a generative AI-powered image generation capability using Amazon SageMaker

AWS Machine Learning

With that goal, Amazon Ads has used artificial intelligence (AI), applied science, and analytics to help its customers drive desired business outcomes for nearly two decades. Acting as a model hub, JumpStart provided a large selection of foundation models and the team quickly ran their benchmarks on candidate models.

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How Clearwater Analytics is revolutionizing investment management with generative AI and Amazon SageMaker JumpStart

AWS Machine Learning

This post was written with Darrel Cherry, Dan Siddall, and Rany ElHousieny of Clearwater Analytics. About Clearwater Analytics Clearwater Analytics (NYSE: CWAN) stands at the forefront of investment management technology. Crystal shares CWICs core functionalities but benefits from broader data sources and API access.