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How to Successfully Implement Customer Journey Analytics – Part 1

Pointillist

Companies are increasingly benefiting from customer journey analytics across marketing and customer experience, as the results are real, immediate and have a lasting effect. Learning how to choose the best customer journey analytics platform is just the start. Steps to Implement Customer Journey Analytics. By Swati Sahai.

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Automate derivative confirms processing using AWS AI services for the capital markets industry

AWS Machine Learning

Capital markets operation teams face numerous challenges throughout the post-trade lifecycle, including delays in trade settlements, booking errors, and inaccurate regulatory reporting. We commonly see the application of screen scrapping solutions with OCR in capital market organizations.

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How Marubeni is optimizing market decisions using AWS machine learning and analytics

AWS Machine Learning

Working with renewable power assets requires predictive and responsive digital solutions, because renewable energy generation and electricity market conditions are continuously changing. This solution helps market analysts design and perform data-driven bidding strategies optimized for power asset profitability.

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Facebook’s Conversion API – what marketers need to know

Infinity

Accurately tracking and improving campaign performance is at the top of every marketer’s wish list. Every ‘event’ that happens online can be gold dust for marketers. The greater the visibility you have of the data needed to track conversion events, optimise ads and re-target users, the stronger the position you are in as a marketer.

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Guest Blog: Don’t Waste My Precious Time

ShepHyken

Insight technologies that deliver personalization and predictive analytics. Standardized web services and APIs for federating silos of data and connecting applications ease integration. The cloud also facilitates next-generation time-saving technology — the use of predictive analytics to further streamline customer interactions.

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Dynamic video content moderation and policy evaluation using AWS generative AI services

AWS Machine Learning

The frontend UI interacts with the extract microservice through a RESTful interface provided by Amazon API Gateway. It offers details of the extracted video information and includes a lightweight analytics UI for dynamic LLM analysis. Detect generic objects and labels using the Amazon Rekognition label detection API.

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The Essential Guide to WFM – Key Features to Look For

CCNG

Forecasting Core Features The Ability to Consume Historical Data Whether it’s from a copy/paste of a spreadsheet or an API connection, your WFM platform must have the ability to consume historical data. If your platform produces amazing forecasts but no aligned schedules, then you likely have a data analytics platform and not a WFM platform.