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5 Top Customer Service Articles For the Week of December 12, 2016

ShepHyken

Boomtrain) Artificial Intelligence, machine learning, and big data analytics have been around for a while in the B2B world. I have added my comment about each article and would like to hear what you think too. Is Your Digital Marketing Strategy Ready for an AI Intervention? by Tara Thomas.

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12 Top Choices to Read and Follow over the Holiday Season

Peter Lavers

These blogs have generated the most engagement from my twitter and LinkedIn communities: It’s hard to believe that the Credit Crunch hit 10 years ago, and this blog considers 4 “seismic changes” that have resulted in the field of Customer Management, with versions specific to B2B and B2C. People to follow.

B2C 138
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Improving Your B2B Sales Cycle with Technology

aircall

The B2B sales cycle is a time-consuming process that involves multiple parties, including procurement specialists, buying committees, and other stakeholders. Over the last 10 years, advancements in technology have changed the face of the B2B sales cycle for buyers and sellers. How Technology Has Changed the B2B Sales Cycle .

B2B 62
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Are Smart Things Really Smart or is it Just Smart Marketing?

C3Centricity

And this is thanks to the increased use of data, or as we now like to term it Big Data, and algorithms to analyse it all. . Data gives us information about what to do, or more precisely, AI now controls many of the processes in which we are involved. It’s not that Big Data is smarter.

Marketing 102
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50+ Customer Engagement Statistics for 2020

ProProfs Blog

Companies that successfully engage their B2B customers reported 63% lower customer attrition. With successful customer engagement strategies, a B2B business can easily lower customer attrition. Companies that successfully engage their B2B customers reported a 55% higher share of wallet. Source: Gallup ) Tweet this.

B2B 204
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How To Balance The Risks And Returns Of Your B2B Marketing Investments

Influitive

If you’re a B2B marketing executive, you have to fill a number of roles: Leader. B2B marketing risks and returns. For example, sophisticated lead scoring and big data tools are more difficult to get up and running, but they can give you a huge competitive advantage. Take action based on your marketing analytics.

B2B 45
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The 3 Hottest Trends Impacting Outsourced Customer Care

BlueOcean

60% of B2B clients are emotionally indifferent toward their suppliers. ”. While this has been our viewpoint for years, it’s a realization that is finally taking the B2B world by storm, as more companies realize the competitive advantage a strategic partnership affords them. Data Analytics in the Contact Center. “