Digital Transformation in Retail Banks: Potential Impact on Brand Equity, Customers, and Employees
Beyond Philosophy
JULY 4, 2016
I’m capitalizing the first letter of each word because the pervasiveness of digital transformation has all the feel of Big Data a few years ago and Reeingineering in the 1990’s. It is having most impact, and will likely continue to do so, in traditional industries such as retail banking. Let’s begin there. Brand Equity.
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