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5 Top Customer Service Articles for the Week of August 28, 2017

ShepHyken

Business Over Broadway) The tools and methods of artificial intelligence, machine learning and predictive analytics will play a major role in helping businesses better understand and manage the customer experience. My Comment: If you’re in retail (and even if you’re not), you’ll definitely want to read this article.

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Prescriptive analytics: The way forward for Big Data

Hero Digital

This, in a nutshell, is prescriptive analytics. For a long time, the field of data and analytics was focused on describing what happened — how many customers bought the product, what they looked like, how many came back, etc. With the advent of advanced ML algorithms, analytics has now entered the prescriptive phase.

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2 Innovative Technologies Guaranteed to Reduce Your Truck Rolls

TechSee

There are two complementary trends in the market today that, together, have the power to significantly reduce truck rolls across a wide range of industries, such as telecom, utilities, consumer electronics, and more. Predictive support through data analytics. Remote visual resolution through live streaming video and augmented reality.

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You’ve Got Data? Well Don’t Start There!

C3Centricity

A 2015 Capgemini and EMC study called “Big & Fast Data: The rise of Insight-Driven Business” showed that: 56% of the 1,000 senior decision makers surveyed claim that their investment in big data over the next three years will exceed past investment in information management.

Big data 124
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Why Technology Won’t Help You Understand Your Customers

C3Centricity

A 2015 Capgemini and EMC study called “Big & Fast Data: The rise of Insight-Driven Business” showed that: 56% of the 1,000 senior decision makers surveyed claim that their investment in big data over the next three years will exceed past investment in information management.

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The breadth of Customer Insight

Peter Lavers

The majority also had only research reporting into them, not analytics. In June, I shared a definition of Customer Insight that I find useful: “A non-obvious understanding about your customers, which if acted upon, has the potential to change their behaviour for mutual benefit”. Does that ring true with your role?

Analytics 113
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Talking Omnichannel But Organised Multi Channel?

Peter Lavers

The word “omnichannel” has been around for a few years, and as far as I can see nobody has conclusively nailed a definition that’s very distinct from “multi channel”. These lenses are perfectly possible to build and reconcile with good data governance and the latest AI and analytics tools.