How Amp on Amazon used data to increase customer engagement, Part 1: Building a data analytics platform
AWS Machine Learning
SEPTEMBER 9, 2022
However, as a new product in a new space for Amazon, Amp needed more relevant data to inform their decision-making process. Part 1 shows how data was collected and processed using the data and analytics platform, and Part 2 shows how the data was used to create show recommendations using Amazon SageMaker , a fully managed ML service.
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