Hero Digital

FEBRUARY 20, 2020

This, in a nutshell, is prescriptive analytics. For a long time, the field of data and analytics was focused on describing what happened — how many customers bought the product, what they looked like, how many came back, etc. With the advent of advanced ML algorithms, analytics has now entered the prescriptive phase.

Big data 52

Big data Analytics Enterprise Government 52

Beyond Philosophy

DECEMBER 23, 2015

For many companies, the brand-appropriate customer experience spans across multiple channels and touchpoints, and it can involve internal groups such as IT, sales, marketing, operations, customer support, new product or service development, and product management.

Chief Customer Officer 250

Chief Customer Officer Enterprise Customer centricity Consulting 250

Expivia

NOVEMBER 20, 2020

This week we will be talking about 10 unique use cases for speech analytics. Speech analytics is evolving to have use cases not yet thought of. For those of you who use speech analytics and want to expand the ROI for them, this is for you. Generating Marketing Data. Proactive Customer Service. Tracking Silence.

Analytics 98

Analytics Morale Finance Benchmark 98

ShepHyken

NOVEMBER 29, 2019

The mobile app experience seamlessly integrates with pioneering technologies like artificial intelligence, augmented and virtual reality and big data analytics to offer engaging experiences. If you get people what they want when they want it, you set yourself up for more customer loyalty and word-of-mouth marketing.

Technology 274

Technology Customer Experience Complaint resolution Gamification 274

Beyond Philosophy

JULY 4, 2016

I’m capitalizing the first letter of each word because the pervasiveness of digital transformation has all the feel of Big Data a few years ago and Reeingineering in the 1990’s. Much of the digital transformation emphasis has been on technology (big data analytics and cloud, mobile apps, etc.)

Banking 225

Banking Customer centricity Big data Finance 225

Peter Lavers

OCTOBER 19, 2017

Segmentation is well established in Marketing and CRM as a way to systematically subdivide a market or a customer base into discrete groups that have different needs or require distinct treatments. Apparently, you’ve got to be a Data Scientist now before you’re allowed near an analytics tool! Well, yes, it is.

Analytics 173

Analytics CRM Big data Marketing 173

C3Centricity

OCTOBER 12, 2014

So what does that have to do with marketing? Apart from the obvious effort of many companies to include the pumpkin shape, flavour or aroma in almost every product they make, at least in the US, marketing too has its scary moments doesn’t it? Developing and delivering integrated marketing. Global marketing.

Marketing 78

Marketing Big data Analytics Accountability 78

Beyond Philosophy

JANUARY 7, 2016

Understanding how customer behavior affects revenue, market share, retention, acquisition, etc., Predictive Analytics Are Key. Big data can be used to research past behavior. Predictive analytics are key to improving Customer Experience in 2016. Behavioral Economics Meets Customer Experience. is essential.

Employee engagement 186

Employee engagement Big data Analytics Education 186

Callminer

AUGUST 23, 2018

Once you’ve collected the data, you need to do something with it if you want to improve the customer experience and deliver exceptional customer service consistently. Actionable analytics is key. Create a better marketing strategy. And then analyze it for trends such as lost customers or bounce rates on certain pages.

Metrics 205

Metrics Contact Center Analytics Marketing 205

Peter Lavers

DECEMBER 21, 2017

Big data, analytics, AI and IoT continue to be hot topics, and in this 2-part blog I argue that customer data is the new marketing battleground , and that analytics are the new weapons guidance systems.

B2C 138

B2C B2B Customer centricity Big data 138

Etech GS

JULY 31, 2019

Call centers generate data like no other department within a company. Information coming in from the outside, such as customer demographics, common questions, and favorite product features are gold mines for marketing, development, and customer engagement. The Process of Using Big Data. Get Started Now.

Big data 40

Big data Call Center Analytics Healthcare 40

TechSee

NOVEMBER 20, 2018

There are two complementary trends in the market today that, together, have the power to significantly reduce truck rolls across a wide range of industries, such as telecom, utilities, consumer electronics, and more. Predictive support through data analytics. Remote visual resolution through live streaming video and augmented reality.

Technology 153

Technology Analytics Enterprise Call Center 153

Callminer

NOVEMBER 6, 2019

Big data is getting bigger with each passing year, but making sense of trends hidden deep in the heap of 1s and 0s is more confounding than ever. As metrics pile up, you may find yourself wondering which data points matter and in what ways they relate to your business’s interests. Data Permission. Data Preparation.

Big data 140

Big data Analytics Metrics Sales 140

VocalCom

AUGUST 26, 2019

Big data has been a buzzword in the customer service industry for some time now. As every brand knows, all data—big and small—can be applied in some manner to drive sales and improve customer service. Here are five essential big data sources to look at—and how you can use them to create exceptional customer experiences.

Big data 48

Big data Customer Experience Abandon rate Contact center software 48

Natalie Petouhof

JUNE 16, 2016

Big data is popular amongst business intelligence and analytics applications. Big data technology is evolving and it is changing application systems that have long supported them; it has given challenges and great opportunities. ERP is now the connection of the cloud and Big Data.

Big data 49

Big data Engineering Enterprise Analytics 49

TechSee

OCTOBER 31, 2018

This growth is expected to continue, with Technavio predicting that the global telecom IoT market will post an impressive CAGR of more than 42% by 2020. This data is culled from devices, networks, mobile applications, geolocations, detailed customer profiles, services usage and billing data. The driver for this growth?

Interactive Voice Response 100

Interactive Voice Response Telecommunications Chatbots Big data 100

C3Centricity

DECEMBER 1, 2020

Earlier this year I wrote about the impact of AI and ML on digital marketing. The article is called “ AI and ML are Taking Digital Marketing to the Next Level.” And this is thanks to the increased use of data, or as we now like to term it Big Data, and algorithms to analyse it all. . Which are you?

Marketing 76

Marketing Big data Customer centricity B2C 76

CSM Magazine

MAY 20, 2021

Fine-tuning this part of your customer experience is best achieved through the use of big data. Developing and properly deploying data sets will provide you with a clear path forward to inspire your customers and improve the terms of purchase. Using modern data. Utilizing new data. Driving up engagement.

Big data 52

Big data Customer retention Feedback Marketing 52

Beyond Philosophy

JANUARY 7, 2016

Understanding how customer behavior affects revenue, market share, retention, acquisition, etc., Predictive Analytics Are Key. Big data can be used to research past behavior. Predictive analytics are key to improving Customer Experience in 2016. Behavioral Economics Meets Customer Experience. is essential.

Employee engagement 150

Employee engagement Big data Analytics Education 150

The Northridge Group

NOVEMBER 10, 2023

Fortunately, organizations can use the digital ecosystem to their advantage and enhance patient acquisition capabilities with data analytics. The healthcare data analytics market has been growing at a 1 5.3% This market has been experiencing such rapid growth for one reason: data analytics works.

Analytics 77

Analytics Healthcare Marketing Consulting 77

TechSee

APRIL 3, 2018

While people and processes continue to play an essential role in reducing customer churn , the technological advancement associated with AI, Big Data analytics, visualization, voice analytics, and other advanced technologies that improve the customer experience offer a critical boost to the human factor.

Customer retention 141

Customer retention Technology Analytics Technical Support 141

C3Centricity

MARCH 15, 2018

A 2015 Capgemini and EMC study called “Big & Fast Data: The rise of Insight-Driven Business” showed that: 56% of the 1,000 senior decision makers surveyed claim that their investment in big data over the next three years will exceed past investment in information management.

Big data 111

Big data Analytics Personalization Entertainment 111

Callminer

SEPTEMBER 14, 2020

For instance, to improve key call center metrics such as first call resolution , business analysts may recommend implementing speech analytics solutions to improve agent performance management. Andrew Tillery is the Marketing Director at MAP Communications. Natalya Bucuy is a content marketer at HelpSquad. Andrew Tillery.

Call Center 182

Call Center Analytics First call resolution Metrics 182

Peter Lavers

NOVEMBER 16, 2017

Channel meant physical route to market e.g. retail, wholesale, intermediated, direct, etc. This has been repeated with mobile devices and to some extent Social, which when added to the traditional routes to market, means that a business has become multi channel. These changes will affect a lot more than the marketing department.

Customer centricity 183

Customer centricity Automotive Finance Marketing 183

Callminer

SEPTEMBER 1, 2020

Later on, breakout sessions led by customers, Avadyne Health , Gant Travel , and more offered some powerful case studies including an analysis from Direct Dialog’s Marvie Wright on how speech analytics helped their virtual workforce yield 10% more revenue. The show goes on. CETX 2020: It was a cyber success.

Entertainment 182

Entertainment Contact Center Analytics Customer Service 182

DMG Consulting

JULY 16, 2019

Question: What’s the difference between customer journey mapping and customer journey analytics? Customer journey analytics (CJA) solutions, which frequently include journey mapping as a capability, take it a step further. on customer behavior.

Journey mapping 67

Journey mapping Analytics Interactive Voice Response Social media contact 67

Avaya

OCTOBER 31, 2016

If you think back (even as recently as 10 years ago), organizations didn’t use much marketing technology in order to achieve their objectives. Just 10 years ago, marketing technology platforms like Marketo and HubSpot had just been founded and were in their primal stages. How much data? Here’s why…. million posts per minute.

Marketing 74

Marketing Technology Big data Entertainment 74

Zappix

JANUARY 2, 2024

Come join Zappix in Burlington MA and be part of a group bringing amazing new technology to the market. With high-profile customers and industry-leading partners, Zappix is changing how consumers connect with businesses by bringing On-Demand Digital Customer Service and Visual Self-Service solutions to the market.

Marketing 52

Marketing Self service Big data Analytics 52

Fonolo

OCTOBER 8, 2019

Big data is now used to address an increasing variety of business problems, from product launches to fraud and compliance. As retail contact center leaders gear up for the busiest time of the year, big data may be the last thing on their minds. Achieving this data-centric approach to CX may sound quixotic.

Big data 92

Big data Call Center Call Logging Contact Center 92

C3Centricity

AUGUST 17, 2020

Another study summarised on Forbes and run across 30 markets globally, shows that engagement has increased 61% over normal social media usage rates. Marketers are too busy building brands. With so much information available today, marketing is being challenged to demonstrate its ROI. Contact us Now.

Customer centricity 118

Customer centricity Airlines Big data Marketing 118

Customer Interactions

OCTOBER 21, 2016

In this week’s CMO Perspectives it is painfully apparent that the need to understand and embrace technology, analytics and big data will lead the charge between what makes a successful CMO and the ones left behind; We feature Avi Dan for Forbes on why many CMOs will fail in the era of Big Data.

Big data 63

Big data Marketing Analytics Technology 63

Peter Lavers

FEBRUARY 11, 2015

Even in our poll of over 100 customer insight leaders, only half of you considered data management or database marketing to be part of Customer Insight. The majority also had only research reporting into them, not analytics. But it is possible to be drowning in data and still none the wiser about your customers.

Analytics 113

Analytics Big data Coaching Marketing 113

ClearAction

MAY 2, 2016

Marketing Maturity Model to Mobilize Mightiness Lynn Hunsaker. Marketing maturity models are falling short in empowering your organization’s mightiness. In marketing , maturity matters for the same reasons! power) of everyone in the marketing department, and their collective impact. Digital marketing maturity.

Marketing 62

Marketing Accountability Enterprise Metrics 62

Peter Lavers

NOVEMBER 26, 2015

In my new line of work, I get to speak at industry conferences, read data/analytics/research publications and scan the plethora of blogs or social media comments on this topic. How Customer Insight fits with Marketing (joining up processes, shaping propositions & comms). Perhaps there is another reason as well.

CRM 100

CRM Consulting Consulting Analytics 100

C3Centricity

MAY 25, 2020

A 2015 Capgemini and EMC study called “Big & Fast Data: The rise of Insight-Driven Business” showed that: 56% of the 1,000 senior decision makers surveyed claim that their investment in big data over the next three years will exceed past investment in information management.

Technology 92

Technology Big data Analytics Personalization 92

Mindtouch

SEPTEMBER 26, 2016

This week’s topic is Analytics Cloud (Wave), a recently introduced business intelligence cloud that provides a cohesive view into all of your other Salesforce Clouds. If you’ve been reading the rest of this series thus far, you know what I’m going to say: there’s a simple way to make Analytics Cloud do more.

Analytics 59

Analytics Big data Customer Experience Sales 59

AWS Machine Learning

SEPTEMBER 9, 2022

However, as a new product in a new space for Amazon, Amp needed more relevant data to inform their decision-making process. Part 1 shows how data was collected and processed using the data and analytics platform, and Part 2 shows how the data was used to create show recommendations using Amazon SageMaker , a fully managed ML service.

Analytics 69

Analytics Engineering Metrics APIs 69