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Webinar Preview: What Contact Centers Really Need - Big Analytics, not Big Data

Jon Arnold

What began as an exploration of contact center reporting, soon became a bigger exercise in the ever-expanding world of Big Data, and that has inevitably taken me into the adjacent galaxy of BI – business intelligence. The cloud has changed everything, and that brings us to Big Data. The mind boggles.

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Leveraging Big Data to Fine Tune Customer Experiences

Avaya

Whether you realize it or not, big data is at the heart of practically everything we do today. In today’s smart, digital world, big data has opened the floodgates to never-before-seen possibilities. If you ask us, though, the best customer experiences today are supported by customer journey analytics.

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Gone Virtual: Recap of the CETX Conference

Callminer

The two-day event – hosted by bestselling author and customer service and experience expert, Shep Hyken – featured dynamic keynote presentations from four of renowned CX experts. The great online kick-off. The show goes on. CETX 2020: It was a cyber success.

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How to Choose the Best Data Visualization Tools

Callminer

Big data is getting bigger with each passing year, but making sense of trends hidden deep in the heap of 1s and 0s is more confounding than ever. As metrics pile up, you may find yourself wondering which data points matter and in what ways they relate to your business’s interests. The properties of your data.

Big data 140
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Executive Report: The Customer Data Too Often Overlooked by the C-Suite

A recent Calabrio research study of more than 1,000 C-Suite executives has revealed leaders are missing a key data stream – voice of the customer data. Download the report to learn how executives can find and use VoC data to make more informed business decisions.

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Customer Segmentation in the Cognitive Age

Peter Lavers

Apparently, you’ve got to be a Data Scientist now before you’re allowed near an analytics tool! Market segmentation operates at demographic or geographic levels, which when combined with researched psychographic and behavioural data creates distinct groups or personas that bring clarity a company’s product and marketing strategies.

Analytics 173
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The Evolving Chief Customer Officer: Identifying Value, Authority, Scope, Responsibilities, and Strategic Direction Within the Enterprise

Beyond Philosophy

Many are actively collecting Voice of Customer (VOC) data through surveys, feedback management, analytics and market research relating to customer retention, loyalty, brand equity and satisfaction. As a result, they are able to create enormous streams and bases of data – known, collectively, as “Big Data”.