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One great way to do this is by turning the contact centre team into brandambassadors. For example: Share a brand story – stories enable us to create a sense of purpose that is particularly powerful in motivating people. Then, make sure that people stand up and take notice.
According to analytics company, Kiss Metrics, Happy customers who get their issue resolved tell 4 to 6 people about their experience. Customers who share news of your products and service or praise you quite publicly on these channels can actually become brandambassadors and deliver the sort of boost that would eat into a marketing budget.
Here, he kickstarts the road to recovery with three tips on how to turn your agents into brandambassadors. Turn Contact Centre Representatives Into BrandAmbassadors. Gamification – there are many ways to turn agents into brandambassadors using your very own brand story.
To raise your own customer analytics ability, thoroughly define your market and customers. Crucial to this approach is developing brandambassadors. These advocates promote your brand to win over new consumers for you. Know your customers at a granular level. Ensure a seamless omnichannel experience.
Build a brandambassador programme – to help agents put your customer service vision into practice. Harness the power of data-driven analytics to give agents the intelligent insights they need to flourish and deliver the best-ever customer service. . Can they pre-empt what will make or break a good customer experience?
More and more, customers are seeing contact center agents as less of a necessary evil to call upon when something goes wrong, and more as a brandambassador and voice of the company. Specializing in platform transition, automation, conversational analytics, and end-to-end CX design, VoiceFoundry was acquired by TTEC Digital in 2020.
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