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Be Warned: You Can’t Rely On Big Data!

Beyond Philosophy

I’ve been reading about Big Data’s foray into “Journey Analytics.” Journey analytics seeks to improve customer experience by collecting data at each point on a customer’s journey and mapping customers’ paths – whether they lead to a purchase or not. But I have a big problem with Big Data. But data can’t see this.

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Shaping the future: OMRON’s data-driven journey with AWS

AWS Machine Learning

Data is one of the most critical assets of many organizations. At the heart of this transformation is the OMRON Data & Analytics Platform (ODAP), an innovative initiative designed to revolutionize how the company harnesses its data assets. This post is co-written with Emrah Kaya and Xinyi Zhou from Omron Europe.

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Top 5 Customer Service & CX Articles for Week of January 13, 2025

ShepHyken

Marketing expert Erik Huberman shares his knowledge in this article and shows that more than just personalizing the experience at the moment (from data that AI uses based on past purchases and habits), you can now use AI to predict what customers want and need. With predictive analytics, you dont react to the customers past behavior.

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Why Every Entrepreneur Needs a Solid Grasp of Business Analytics

Joe Rawlinson

However, many entrepreneurs rely on intuition rather than leveraging dataa costly mistake in a data-rich era. Without a clear understanding of business analytics, entrepreneurs risk making decisions that may harm growth and profitability. Business analytics isnt just for large corporations.

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The Challenges of Omnichannel: Why so Many Contact Centers Struggle with Digital Self-Service

To find how contact centers are navigating the transition to omnichannel customer service, Calabrio surveyed more than 1,000 marketing and customer experience leaders in the U.S. about their digital customer communication strategies. Read the report to find out what was uncovered.

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Syngenta develops a generative AI assistant to support sales representatives using Amazon Bedrock Agents

AWS Machine Learning

Syngenta and AWS collaborated to develop Cropwise AI , an innovative solution powered by Amazon Bedrock Agents , to accelerate their sales reps’ ability to place Syngenta seed products with growers across North America. For sales representatives, it empowers them with deeper insights, enabling more informed recommendations.

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Build generative AI applications quickly with Amazon Bedrock IDE in Amazon SageMaker Unified Studio

AWS Machine Learning

SageMaker Unified Studio combines various AWS services, including Amazon Bedrock , Amazon SageMaker , Amazon Redshift , Amazon Glue , Amazon Athena , and Amazon Managed Workflows for Apache Airflow (MWAA) , into a comprehensive data and AI development platform. Consider a global retail site operating across multiple regions and countries.

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Executive Report: The Customer Data Too Often Overlooked by the C-Suite

A recent Calabrio research study of more than 1,000 C-Suite executives has revealed leaders are missing a key data stream – voice of the customer data. Download the report to learn how executives can find and use VoC data to make more informed business decisions.

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6 Killer Applications for Artificial Intelligence in the Customer Engagement Contact Center

If Artificial Intelligence for businesses is a red-hot topic in C-suites, AI for customer engagement and contact center customer service is white hot. This white paper covers specific areas in this domain that offer potential for transformational ROI, and a fast, zero-risk way to innovate with AI.