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Lesson #4 Revisited: Text Analytics from Machine Learning to LLMs

PeopleMetrics

When I wrote Listen or Die , text analytics was already emerging as the backbone of Voice of the Customer (VoC) programs. Fast forward to 2025, and weve entered a new era of text analytics. These models dynamically identify and group emerging themes without requiring predefined labels. But lets be clear: they arent magic.

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Principal Financial Group uses QnABot on AWS and Amazon Q Business to enhance workforce productivity with generative AI

AWS Machine Learning

Additional integrations with services like Amazon Data Firehose , AWS Glue , and Amazon Athena allowed for historical reporting, user activity analytics, and sentiment trends over time through Amazon QuickSight. She has extensive experience in data and analytics, application development, infrastructure engineering, and DevSecOps.

Chatbots 115
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Principal Financial Group uses AWS Post Call Analytics solution to extract omnichannel customer insights

AWS Machine Learning

Principal is conducting enterprise-scale near-real-time analytics to deliver a seamless and hyper-personalized omnichannel customer experience on their mission to make financial security accessible for all. The CCI Post-Call Analytics (PCA) solution is part of CCI solutions suite and fit many of the identified requirements.

Analytics 120
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How Customer Analytics Can “Up” Your CX Game

The Northridge Group

Taking a deeper dive by honing-in on the data that is readily available to you and investing in the right analytics practices can help you improve customer satisfaction, propel your business forward and take your customer experience from great to even greater. Leverage Contact Center Analytics. Let the Data do the Heavy Lifting.

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Leveraging Data Analytics to Optimize the Customer Experience

Speaker: Nathan Hart, Mary Kane & Imran Mohammed

In the upcoming webinar, “Leveraging Data Analytics to Optimize the Customer Experience,” The Northridge Group’s Nathan Hart, Mary Kane, and Imran Mohammed will share an in-depth look into how The Northridge Group empowers clients with visibility into Contact Center data to promote a consistent Customer Experience.

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Have You Done These 3 Things to Improve Your CX?

Beyond Philosophy

Predictive analytics. Predictive analytics describes how a company looks at data sets to identify patterns of behavior in Customer groups. Target used predictive analytics to determine the Customer’s behavior when she learns she is pregnant. How did they get so good at this? New parents buy lots of merchandise!

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Top 5 Customer Service & CX Articles for Week of February 10, 2025

ShepHyken

5 Touchdowns: How the NFL Is Winning over Fans by Francesca Di Meglio (CX Network) By leveraging data analytics and offering personalized experiences, football is growing exponentially. I have added my comments about each article and would like to hear what you think too. So how do you keep things fresh and interesting?

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6 Killer Applications for Artificial Intelligence in the Customer Engagement Contact Center

If Artificial Intelligence for businesses is a red-hot topic in C-suites, AI for customer engagement and contact center customer service is white hot. This white paper covers specific areas in this domain that offer potential for transformational ROI, and a fast, zero-risk way to innovate with AI.