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Guest Blog: Is Your Contact Center Using the Right Customer Feedback Tool?

ShepHyken

The reasons are obvious: surveys help your business understand the emotional and psychological factors that drive customer behavior and affect your metrics. CCW’s report confirms that the customer feedback survey remains a centerpiece of the “voice of the customer” strategy: 63 percent of respondents call it a priority.

Feedback 206
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How to Create a Customer Journey Map and Improve CX

aircall

This article is part two of a series on customer journey mapping. This second one explains how to plot a successful customer journey map and how to use it to your business’ and your customers’ advantage. Your customer journey map will be rooted in your customers’ actions, behaviors, challenges, and needs.

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Lesson #7 Revisited: CX Is Not the Same as Customer Service—AI Is Transforming Both

PeopleMetrics

Automated Touchpoint Mapping AI can automate the creation of detailed customer journey maps, identifying and categorizing every touchpoint as CS or non-CS. Prioritizing Actions That Matter Most AI doesnt just identify problemsit helps prioritize them by predicting which fixes will have the greatest impact on CX and CS metrics.

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The Differences Between B2B and B2C Customer Journey Mapping

GetFeedback

After Voice of the Customer (VoC) , nothing is more closely associated with Customer Experience Management (CXM) than a customer journey map (CJM). . What appears to matter more is consistency across the journey stages and thoroughness of implementing journey mapping practices. B2B journey mapping is more complex.

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Contact Center Customer Experience Best Practices

Callminer

As your customers demand to address less complex issues with self-service , for example, you should adopt self-service analytics using business intelligence to analyze self-service interactions via interactive voice response (IVR), self-service websites, and chatbots.

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Text Analytics as Future of Customer Experience? We Asked Jim Tincher.

Lumoa

Jim is a big fan of customer journey mapping and helps companies of all sizes - from startups to largest corporations to improve customer-focused results. Since I started, customer experience and, specifically, customer journey mapping have become much more popular than before. I am a big fan of text and voice analytics.

Analytics 102
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How to Pick the Best Customer Journey Analytics Platform for Your Needs

Pointillist

More and more marketers and customer experience professionals are now looking for the best customer journey analytics platform to understand and engage with individual customers at a personal level, at scale. But, once you begin to look into customer journey analytics at a deeper level things become much less clear.