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The 5 Best Marketing Analytics Courses

JivoChat

When creating marketing strategies, a professional can base their decisions on data analysis. Instead of just guessing it’s possible to use previous market research, key performance indicators that the company keeps track of, and other valuable information to increase the chances of success. Best Marketing Analytics Courses 1.

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Sales, Marketing and Enterprise Uses of Interaction Analytics

DMG Consulting

Sales, Marketing and Enterprise Uses of Interaction Analytics. Interaction (speech and text) analytics (IA) is a solution that sells well in both strong and weak economies. The potential uses of IA span all customer-facing departments in an enterprise, sales and marketing being the biggest. Sales Use Cases

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How to Use Data Analytics to Improve E-Commerce Conversion Rates

OctopusTech

Using data analytics allows you to identify trends and opportunities that enhance conversion rates, converting more visitors into paying customers. With that, let’s explore how e-commerce businesses can utilize data tools to engage with more customers, improve sales, and achieve better operations across the board.

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The Role Call Analytics Plays in Solar Marketing Strategies

CSM Magazine

In the always-changing world of sun power, good marketing plans need a lot of knowledge from data and they need to use this information well. As the sun power business grows, using call analysis has become a key way for firms trying to improve their marketing efforts. Keep an eye on call results, such as sales or appointments made.

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Executive Report: The Customer Data Too Often Overlooked by the C-Suite

A recent Calabrio research study of more than 1,000 C-Suite executives has revealed leaders are missing a key data stream – voice of the customer data. Download the report to learn how executives can find and use VoC data to make more informed business decisions.

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Guest Post: A Guide To The Foundation Of Cross-Channel Marketing ?

ShepHyken

This week, we feature an article by Juan Jaramillo, Performance Marketing Director for Cordial , a cross-channel marketing and data platform. He shares how cross-channel marketing helps organizations offer consistent messaging across various media and devices. Marketers have talked about multi-channel marketing for years.

Marketing 201
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Guest Post: Why Customer Experience Should Be at the Forefront of Your Marketing Strategies

ShepHyken

She shares how customer experience is a valuable marketing strategy. If your business follows marketing best practices, you’re probably already implementing user research, collecting customer data, and targeting customers with personalized messaging. Then you describe your general marketing efforts as customer experience marketing.

Marketing 193
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The Challenges of Omnichannel: Why so Many Contact Centers Struggle with Digital Self-Service

To find how contact centers are navigating the transition to omnichannel customer service, Calabrio surveyed more than 1,000 marketing and customer experience leaders in the U.S. about their digital customer communication strategies. Read the report to find out what was uncovered.

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6 Killer Applications for Artificial Intelligence in the Customer Engagement Contact Center

If Artificial Intelligence for businesses is a red-hot topic in C-suites, AI for customer engagement and contact center customer service is white hot. This white paper covers specific areas in this domain that offer potential for transformational ROI, and a fast, zero-risk way to innovate with AI.