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Guest Post: A Guide To The Foundation Of Cross-Channel Marketing ?

ShepHyken

This week, we feature an article by Juan Jaramillo, Performance Marketing Director for Cordial , a cross-channel marketing and data platform. He shares how cross-channel marketing helps organizations offer consistent messaging across various media and devices. Marketers have talked about multi-channel marketing for years.

Marketing 212
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Guest Post: Five Actionable Ideas to Transform Your Customer Service in 2021

ShepHyken

Dhruv Mehta is a Digital Marketing Professional at Acquire , a customer engagement platform that focuses on conversational CX. Besides offering timely support, brands will use live chat for marketing and improving customer experience through value-added services like appointment booking, reminders, delivery notifications, etc.?.

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Guest Post: Why Customer Experience Should Be at the Forefront of Your Marketing Strategies

ShepHyken

She shares how customer experience is a valuable marketing strategy. If your business follows marketing best practices, you’re probably already implementing user research, collecting customer data, and targeting customers with personalized messaging. Then you describe your general marketing efforts as customer experience marketing.

Marketing 203
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Guest Post: How to Design a Customer Success Program That Works

ShepHyken

This week, we feature an article by Devin Pickell, Growth Marketing practitioner and head publisher of Do I Need SEO. Customer health monitoring Train your team on the tools and analytics platforms you use to monitor customer health. Partnering with your sales team here can help.

B2C 360
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Executive Report: The Customer Data Too Often Overlooked by the C-Suite

A recent Calabrio research study of more than 1,000 C-Suite executives has revealed leaders are missing a key data stream – voice of the customer data. Download the report to learn how executives can find and use VoC data to make more informed business decisions.

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Guest Blog: Persona-lizing the Customer Experience

ShepHyken

When you customize or personalize the experience, even during the sales process, you are delivering a better level of service. To achieve this demand for optimized personalized content, marketers must be up-to-date on the best ways to understand their consumers and where they are most likely to shop. Shep Hyken.

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Amazing Business Radio: Geoff Webb

ShepHyken

Consumers (in both B2B and B2C) expect to be able to turn to sales reps for information and answers. When a consumer knows they can rely on a sales rep or vendor for the fastest, most accurate information, it can drive customer loyalty. Friction in the sales process is something that will eventually drive even a good customer away.

B2C 332
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The Challenges of Omnichannel: Why so Many Contact Centers Struggle with Digital Self-Service

To find how contact centers are navigating the transition to omnichannel customer service, Calabrio surveyed more than 1,000 marketing and customer experience leaders in the U.S. about their digital customer communication strategies. Read the report to find out what was uncovered.

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6 Killer Applications for Artificial Intelligence in the Customer Engagement Contact Center

If Artificial Intelligence for businesses is a red-hot topic in C-suites, AI for customer engagement and contact center customer service is white hot. This white paper covers specific areas in this domain that offer potential for transformational ROI, and a fast, zero-risk way to innovate with AI.