Successful Digital Transformation Requires Balancing CX and ROI Objectives
3CLogic
OCTOBER 7, 2020
Case in point, one in three companies began using live chat and interactive voice response (IVR) channels for the first time this year (2020). In many cases, the consolidation of services and channels can provide an immediate ROI without changing the IVR call flows and customer journeys already in place.
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