AWS Machine Learning

NOVEMBER 13, 2023

Businesses use their data with an ML-powered personalization service to elevate their customer experience. Amazon Personalize accelerates your digital transformation with ML, making it easier to integrate personalized recommendations into existing websites, applications, email marketing systems, and more.

Personalization 115

Personalization APIs Accountability Engineering 115

AWS Machine Learning

MARCH 11, 2024

To support small businesses on their brand-building journey, VistaPrint provides customers with personalized product recommendations, both in real time on vistaprint.com and through marketing emails. Transform the data to create Amazon Personalize training data. Import bulk historical data to train Amazon Personalize models.

Personalization 125

Personalization Engineering APIs Advertising 125

AWS Machine Learning

NOVEMBER 26, 2023

Today, we are excited to announce three launches that will help you enhance personalized customer experiences using Amazon Personalize and generative AI. Amazon Personalize is a fully managed machine learning (ML) service that makes it easy for developers to deliver personalized experiences to their users.

Personalization 123

Personalization Customer Experience APIs Entertainment 123

AWS Machine Learning

APRIL 3, 2025

When complete, a notification chain using Amazon Simple Queue Service (Amazon SQS) and our internal notifications service API gateway begins delivering updates using Slack direct messaging and storing searchable records in OpenSearch for future reference. Outside of work, he is an avid tennis player and amateur skier.

Accountability 104

Accountability Sales CRM APIs 104

AWS Machine Learning

NOVEMBER 15, 2024

Amazon Bedrock is a fully managed service that offers a choice of high-performing foundation models (FMs) from leading AI companies like AI21 Labs, Anthropic, Cohere, Meta, Mistral AI, Stability AI, and Amazon through a single API, along with a broad set of capabilities to build generative AI applications with security, privacy, and responsible AI.

APIs 111

APIs Government Best practices Metrics 111

AWS Machine Learning

NOVEMBER 14, 2024

Customers can use the SageMaker Studio UI or APIs to specify the SageMaker Model Registry model to be shared and grant access to specific AWS accounts or to everyone in the organization. We will start by using the SageMaker Studio UI and then by using APIs.

Government 102

Government Management APIs Accountability 102

AWS Machine Learning

OCTOBER 31, 2024

This connector allows you to query your Gmail data using Amazon Q Business as your query engine. We provide the service account with authorization scopes to allow access to the required Gmail APIs. After you create the project, on the navigation menu, choose APIs and Services and Library to view the API Library.

APIs 119

APIs Accountability Enterprise Engineering 119

AWS Machine Learning

FEBRUARY 14, 2024

Amazon Bedrock offers a choice of high-performing foundation models from leading AI companies, including AI21 Labs, Anthropic, Cohere, Meta, Stability AI, and Amazon, via a single API. Prompt engineering makes generative AI applications more efficient and effective.

Engineering 140

Engineering Chatbots Accountability Enterprise 140

AWS Machine Learning

NOVEMBER 14, 2024

It’s like having your own personal travel agent whenever you need it. By using advanced AI technology and Amazon Location Service , the trip planner lets users translate inspiration into personalized travel itineraries. Amazon Bedrock is the place to start when building applications that will amaze and inspire your users.

APIs 110

APIs Engineering Personalization Transportation 110

AWS Machine Learning

APRIL 8, 2025

This personalized approach makes sure customers discover new cuisines and dishes tailored to their tastes, improving satisfaction and driving increased order volumes. In the past, the data science and engineering teams at iFood operated independently. The ML platform empowers the building and evolution of ML systems.

Engineering 103

Engineering Virtual Agent Management Technology 103

AWS Machine Learning

AUGUST 2, 2024

Amazon Bedrock is a fully managed service that offers a choice of high-performing FMs from leading AI companies like AI21 Labs, Anthropic, Cohere, Meta, Mistral AI, Stability AI, and Amazon through a single API. Model customization helps you deliver differentiated and personalized user experiences.

Engineering 131

Engineering Scripts Metrics APIs 131

AWS Machine Learning

MARCH 19, 2025

This could be APIs, code functions, or schemas and structures required by your end application. Instead of relying on prompt engineering, tool choice forces the model to adhere to the settings in place. Tool choice with Amazon Nova The toolChoice API parameter allows you to control when a tool is called.

APIs 97

APIs Engineering Chatbots Best practices 97

AWS Machine Learning

NOVEMBER 21, 2024

Amazon Bedrock is a fully managed service that offers a choice of high-performing foundation models (FMs) from leading AI companies like AI21 Labs, Anthropic, Cohere, Meta, Mistral AI, Stability AI, and Amazon through a single API, along with a broad set of capabilities to build generative AI applications with security, privacy, and responsible AI.

APIs 111

APIs Call Center Engineering Personalization 111

AWS Machine Learning

JANUARY 24, 2025

These steps might involve both the use of an LLM and external data sources and APIs. Agent plugin controller This component is responsible for the API integration to external data sources and APIs. The LLM agent is an orchestrator of a set of steps that might be necessary to complete the desired request.

APIs 113

APIs Scripts Best practices Management 113

AWS Machine Learning

MAY 9, 2024

Verisk has embraced this technology and has developed their own Instant Insight Engine, or AI companion, that provides an enhanced self-service capability to their FAST platform. First, they used the Amazon Kendra Retrieve API to get multiple relevant passages and excerpts based on keyword search.

Engineering 129

Engineering Customer Support APIs Government 129

AWS Machine Learning

DECEMBER 3, 2024

Additionally, Cropwise AI enables personalized recommendations at scale, tailoring seed choices to align with local conditions and specific farm needs, creating a more precise and accessible selection process. It facilitates real-time data synchronization and updates by using GraphQL APIs, providing seamless and responsive user experiences.

Sales 108

Sales APIs Engineering Analytics 108

AWS Machine Learning

OCTOBER 2, 2024

Personalization can improve the user experience of shopping, entertainment, and news sites by using our past behavior to recommend the products and content that best match our interests. You can also apply personalization to conversational interactions with an AI-powered assistant.

Personalization 120

Personalization APIs Enterprise Entertainment 120

AWS Machine Learning

MAY 16, 2024

LotteON aims to be a platform that not only sells products, but also provides a personalized recommendation experience tailored to your preferred lifestyle. The main AWS services used are SageMaker, Amazon EMR , AWS CodeBuild , Amazon Simple Storage Service (Amazon S3), Amazon EventBridge , AWS Lambda , and Amazon API Gateway.

Personalization 124

Personalization APIs Scripts Technical Support 124

AWS Machine Learning

SEPTEMBER 20, 2024

Amazon Bedrock agents use LLMs to break down tasks, interact dynamically with users, run actions through API calls, and augment knowledge using Amazon Bedrock Knowledge Bases. In this post, we demonstrate how to use Amazon Bedrock Agents with a web search API to integrate dynamic web content in your generative AI application.

APIs 105

APIs Chatbots Construction Engineering 105

AWS Machine Learning

NOVEMBER 22, 2024

Reduced time and effort in testing and deploying AI workflows with SDK APIs and serverless infrastructure. We can also quickly integrate flows with our applications using the SDK APIs for serverless flow execution — without wasting time in deployment and infrastructure management.

APIs 120

APIs Chatbots Enterprise Customer centricity 120

AWS Machine Learning

FEBRUARY 11, 2025

Enhancing AWS Support Engineering efficiency The AWS Support Engineering team faced the daunting task of manually sifting through numerous tools, internal sources, and AWS public documentation to find solutions for customer inquiries. For example, the Datastore API might require certain input like date periods to query data.

Enterprise 96

Enterprise Engineering APIs Best practices 96

AWS Machine Learning

OCTOBER 27, 2023

Research shows that the most impactful communication is personalized—showing the right message to the right user at the right time. According to McKinsey , “71% of consumers expect companies to deliver personalized interactions.” How exactly do Amazon Personalize and Amazon Bedrock work together to achieve this?

Personalization 118

Personalization Marketing APIs Entertainment 118

AWS Machine Learning

NOVEMBER 15, 2023

Prompt engineering has become an essential skill for anyone working with large language models (LLMs) to generate high-quality and relevant texts. Although text prompt engineering has been widely discussed, visual prompt engineering is an emerging field that requires attention.

Engineering 115

Engineering APIs Automotive Entertainment 115

AWS Machine Learning

DECEMBER 11, 2024

Our sales, marketing, and operations teams use Field Advisor to brainstorm new ideas, as well as generate personalized outreach that they can use with their customers and stakeholders. Amazon Q Business makes these features available through the service API, allowing for a customized look and feel on the frontend.

Sales 105

Sales Accountability APIs CRM 105

AWS Machine Learning

JANUARY 6, 2023

Prior to building this centralized platform, TR had a legacy rules-based engine to generate renewal recommendations. The rules in this engine were predefined and written in SQL, which aside from posing a challenge to manage, also struggled to cope with the proliferation of data from TR’s various integrated data source.

Personalization 91

Personalization APIs Engineering Enterprise 91

AWS Machine Learning

FEBRUARY 29, 2024

Amazon Personalize allows you to add sophisticated personalization capabilities to your applications by using the same machine learning (ML) technology used on Amazon.com for over 20 years. You can also add data incrementally by importing records using the Amazon Personalize console or API. No ML expertise is required.

Personalization 122

Personalization Accountability Entertainment Construction 122

AWS Machine Learning

APRIL 4, 2024

Delivering personalized news and experiences to readers can help solve this problem, and create more engaging experiences. However, delivering truly personalized recommendations presents several key challenges: Capturing diverse user interests – News can span many topics and even within specific topics, readers can have varied interests.

Personalization 101

Personalization APIs Engineering Metrics 101

AWS Machine Learning

AUGUST 17, 2022

We are excited to announce that Amazon Personalize now supports incremental bulk dataset imports; a new option for updating your data and improving the quality of your recommendations. Streaming APIs : The streaming APIs ( PutEvents , PutUsers , and PutItems ) are designed to incrementally update each respective dataset in real-time.

Personalization 97

Personalization APIs Enterprise Engineering 97

AWS Machine Learning

APRIL 10, 2025

Although RAG excels at real-time grounding in external data and fine-tuning specializes in static, structured, and personalized workflows, choosing between them often depends on nuanced factors. We first provided a detailed walkthrough on how to fine-tune, host, and conduct inference with customized Amazon Nova through the Amazon Bedrock API.

APIs 121

APIs Metrics Best practices Construction 121

AWS Machine Learning

NOVEMBER 29, 2023

With this launch, you can programmatically run notebooks as jobs using APIs provided by Amazon SageMaker Pipelines , the ML workflow orchestration feature of Amazon SageMaker. Furthermore, you can create a multi-step ML workflow with multiple dependent notebooks using these APIs.

APIs 112

APIs Management Engineering Big data 112

AWS Machine Learning

SEPTEMBER 18, 2024

Personalization has become a cornerstone of delivering tangible benefits to businesses and their customers. We present our solution through a fictional consulting company, OneCompany Consulting, using automatically generated personalized website content for accelerating business client onboarding for their consultancy service.

Personalization 125

Personalization Construction Consulting Consulting 125

AWS Machine Learning

NOVEMBER 19, 2024

As attendees circulate through the GAIZ, subject matter experts and Generative AI Innovation Center strategists will be on-hand to share insights, answer questions, present customer stories from an extensive catalog of reference demos, and provide personalized guidance for moving generative AI applications into production.

APIs 101

APIs Enterprise Best practices Government 101

AWS Machine Learning

JUNE 29, 2023

In this post, we show how to use the user’s current device type as context to enhance the effectiveness of your Amazon Personalize -based recommendations. Although this post shows how Amazon Personalize can be used for a video on demand (VOD) use case, it’s worth noting that Amazon Personalize can be used across multiple industries.

Personalization 88

Personalization APIs Enterprise Engineering 88

AWS Machine Learning

NOVEMBER 26, 2023

Amazon Personalize is excited to announce the new Next Best Action ( aws-next-best-action ) recipe to help you determine the best actions to suggest to your individual users that will enable you to increase brand loyalty and conversion. All your data is encrypted to be private and secure.

Personalization 110

Personalization Engineering APIs Consulting 110

AWS Machine Learning

NOVEMBER 1, 2023

Today, personally identifiable information (PII) is everywhere. PII is sensitive in nature and includes various types of personal data, such as name, contact information, identification numbers, financial information, medical information, biometric data, date of birth, and so on.

APIs 118

APIs Government Engineering Telecommunications 118

AWS Machine Learning

SEPTEMBER 9, 2022

Amp uses machine learning (ML) to provide personalized recommendations for live and upcoming Amp shows on the app’s home page. This is Part 2 of a series on using data analytics and ML for Amp and creating a personalized show recommendation list platform. The underlying infrastructure for a Processing job is fully managed by SageMaker.

Personalization 95

Personalization APIs Metrics Engineering 95

AWS Machine Learning

MAY 21, 2024

For several years, we have been actively using machine learning and artificial intelligence (AI) to improve our digital publishing workflow and to deliver a relevant and personalized experience to our readers. Rewriting these dispatches is also necessary for SEO, as search engines rank duplicate content low.

Advertising 137

Advertising APIs Engineering industry standards 137