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Drive hyper-personalized customer experiences with Amazon Personalize and generative AI

AWS Machine Learning

Today, we are excited to announce three launches that will help you enhance personalized customer experiences using Amazon Personalize and generative AI. Amazon Personalize is a fully managed machine learning (ML) service that makes it easy for developers to deliver personalized experiences to their users.

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Elevate workforce productivity through seamless personalization in Amazon Q Business

AWS Machine Learning

Personalization can improve the user experience of shopping, entertainment, and news sites by using our past behavior to recommend the products and content that best match our interests. You can also apply personalization to conversational interactions with an AI-powered assistant.

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Elevate your marketing solutions with Amazon Personalize and generative AI

AWS Machine Learning

Research shows that the most impactful communication is personalized—showing the right message to the right user at the right time. According to McKinsey , “71% of consumers expect companies to deliver personalized interactions.” How exactly do Amazon Personalize and Amazon Bedrock work together to achieve this?

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Build a news recommender application with Amazon Personalize

AWS Machine Learning

Delivering personalized news and experiences to readers can help solve this problem, and create more engaging experiences. However, delivering truly personalized recommendations presents several key challenges: Capturing diverse user interests – News can span many topics and even within specific topics, readers can have varied interests.

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Unlock personalized experiences powered by AI using Amazon Personalize and Amazon OpenSearch Service

AWS Machine Learning

Amazon Personalize allows you to add sophisticated personalization capabilities to your applications by using the same machine learning (ML) technology used on Amazon.com for over 20 years. You can also add data incrementally by importing records using the Amazon Personalize console or API. No ML expertise is required.

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Customize your recommendations by promoting specific items using business rules with Amazon Personalize

AWS Machine Learning

Today, we are excited to announce Promotions feature in Amazon Personalize that allows you to explicitly recommend specific items to your users based on rules that align with your business goals. You can use promotions in domain dataset groups and custom dataset groups ( User-Personalization and Similar-Items recipes).

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Revolutionize logo design creation with Amazon Bedrock: Embracing generative art, dynamic logos, and AI collaboration

AWS Machine Learning

Amazon Bedrock enables access to powerful generative AI models like Stable Diffusion through a user-friendly API. One of its primary applications lies in advertising and marketing, where it can be used to create personalized ad campaigns and an unlimited number of marketing assets. This API will be used to invoke the Lambda function.

APIs 131