ShepHyken

MAY 29, 2020

This week we feature an article by Annette Franz, CCXP; founder + CEO of CX Journey Inc. She shares tips on how to create an effective customer-centric company culture. There’s a lot of talk about customer-centricity and customer-centric organizations, but what does that really mean?

Customer centricity 165

Customer centricity Journey mapping Feedback Customer Care 165

Beyond Philosophy

NOVEMBER 15, 2017

Organizations fail to improve their CX when they lack customer-centricity. Customer-centricity requires you to put the Customer at the center of everything you do. However, putting the customer at the center of everything you do doesn’t have to conflict with sales, margins or operational efficiency.

Customer centricity 313

Customer centricity Journey mapping Consulting Consulting 313

C3Centricity

JANUARY 3, 2022

Each January we like to celebrate our most popular posts on customer centricity that were published on C3Centricity during the year. Here at C3Centricity, we reviewed and updated many of our cornerstone, evergreen articles, so you may recognise a few of them from last year in this list. Continue Reading.

Customer centricity 117

Customer centricity Journey mapping Personalization 117

ShepHyken

JUNE 19, 2023

Each week, I read many customer service and customer experience articles from various resources. I have added my comment about each article and would like to hear what you think too. That means that customer experience leaders have a lot of pressure on them to “get it right” from a variety of angles.

Customer Service 37

Customer Service Journey mapping Customer centricity Metrics 37

ClearAction

FEBRUARY 26, 2015

Customer Experience Journeys: Map for Actionability. How actionable are your customer journey maps? One of the appeals of journey maps is they look sexy. Yet I've noticed that many customer journey maps aren't really designed to get full mileage from them.

Journey mapping 109

Journey mapping Customer Experience Customer advocacy Best practices 109

C3Centricity

JANUARY 13, 2021

Traditionally C3Centricity publishes a list of the most popular customer-centricity posts on its blog in January and this year is no exception, despite covid’s extraordinary impact on businesses the world over. Five Rules of Customer Observation for Greater Success. The 6 Best Ways to Show you Respect your Customers.

Customer centricity 111

Customer centricity Journey mapping Marketing Personalization 111

Beyond Philosophy

FEBRUARY 6, 2019

In our recent podcast, we had a guest Bob Thompson, CEO of Customer Think Corp., an independent research and publishing firm focused on customer-centric business management and the founder and editor-in-chief of CustomerThink.com. We need to develop the tools people use to optimize the Customer Experience.

Customer Experience 385

Customer Experience Journey mapping Customer centricity Surveys 385

ClearAction

FEBRUARY 23, 2015

Journey Mapping: Focus on the Customers’ Experience. Customer journey maps are all the rage. In this 3-part series, we'll look at 3 keys to getting it right: focus on the customers' experience journey, map for actionability, and apply insights everywhere.

Journey mapping 96

Journey mapping Customer Experience Best practices B2B 96

ProProfs Blog

DECEMBER 23, 2019

You might have a hard time believing, but the most effective solution is building a customer centric organization. . But what is customer centricity ? Maybe a couple of customer surveys. For decades, companies of all sizes across the globe have been working on their customer centric business strategy.

Customer centricity 144

Customer centricity Journey mapping Surveys Feedback 144

ShepHyken

FEBRUARY 26, 2021

This week we feature an article from Jyothi Tulasi, Outreach SEO Specialist at SmartKarrot Inc. She shares a 3-step guide on how to improve the employee experience while maximizing customer engagement. An affiliate marketing strategy needs to be effective, target well and work well for brands and customers. Exploration.

Marketing 312

Marketing Journey mapping Advertising Upselling 312

delighted

JANUARY 7, 2021

Creating a customer journey map can help you and your company visualize how customers feel at all brand touchpoints so you can avoid potential issues ahead of time, increase customer retention, and discover key information to make the best decisions for your business. Where do I start with my customer journey map?

Journey mapping 98

Journey mapping Surveys Advertising Feedback 98

ShepHyken

NOVEMBER 30, 2018

This week we feature an article by Brian Cantor who gives us a list of ways to achieve success and consistency when communicating with customers on any channel. – Shep Hyken. Making for a jointly admirable and problematic reality, the customer contact community often takes a lofty, wide-eyed approach to strategy and technology.

Abandon rate 253

Abandon rate Journey mapping Average Handle Time Customer centricity 253

GetFeedback

JANUARY 12, 2020

Rather, in this article, I’ll try to help you identify the weaknesses in your customer journey that, if improved, would actually lead to improved customer satisfaction and better business performance. . Read articles including one that discussed “ the best bike pumps in 2019. ” . Journey mapping as a CX tool.

Journey mapping 88

Journey mapping Airlines Feedback Customer Experience 88

GetFeedback

MAY 9, 2019

If you Google customer experience you’ll get about 2,340,000,000 results—articles, videos, reports—with in-depth information about the space. This article is inspired by our own frustrations with getting to know the CX space. Customer experience is how your customers perceive their interactions with your company.

Customer Experience 134

Customer Experience Journey mapping Metrics Customer centricity 134

GetFeedback

JANUARY 6, 2020

After Voice of the Customer (VoC) , nothing is more closely associated with Customer Experience Management (CXM) than a customer journey map (CJM). . What appears to matter more is consistency across the journey stages and thoroughness of implementing journey mapping practices.

Journey mapping 78

Journey mapping B2C B2B Surveys 78

CSM Magazine

AUGUST 31, 2018

Many organizations are using customer journey mapping to understand and improve the experience of their customers. What is a Customer Journey Map? Customer Journey Maps are a visual representation of a customer’s relationship with your people, products, services and brand over time.

Journey mapping 69

Journey mapping Customer centricity Sales Customer Experience 69

Beyond Philosophy

FEBRUARY 28, 2016

In a recent article, Robert Passikoff, CEO of Brand Keys, presented statistics which demonstrate the extent to which consumer response to experiences, and the resultant impact on decision processes, has become emotion-dominant. It is also an essential element of customer-centricity. Michael Lowenstein, Ph.D.,

Journey mapping 150

Journey mapping Customer centricity Consulting Consulting 150

CX Journey

APRIL 25, 2018

Are you listening to customers? Are you mapping their experiences? What is Journey Mapping? Let me start with explaining what journey maps are not: they are not lifecycle maps, sales funnels, buyer funnels, buyer lifecycles, etc. Line up process mapping or value stream mapping sessions.

Journey mapping 58

Journey mapping Customer centricity Customer Experience Accountability 58

Totango

MARCH 12, 2021

A customer journey map template lays out a path to optimal outcomes promoting client retention. Here we’ll cover an eight-step approach to creating a customer journey map that encompasses all stages of your customers’ experience, including pre-sales and post-sales experiences. Customer churn rate.

Journey mapping 67

Journey mapping Upselling Metrics Customer retention 67

ShepHyken

MAY 22, 2020

This week we feature an article by Tom Libretto, chief marketing officer at Pegasystems. He explains the importance of finding the right balance when providing the customer experience. F or more articles from Shep Hyken and his guest contributors go to customerserviceblog.com.

Customer Experience 176

Customer Experience Journey mapping Analytics Banking 176

Lumoa

FEBRUARY 9, 2023

The focus on enhancing customer experience has gained traction in recent years. As businesses recognize its value, the shift from a product-centered approach to a customer-centric one continues. Same as with B2B customers, B2C customers expect a consistent and personalized omnichannel experience.

Customer Experience 167

Customer Experience B2C Journey mapping B2B 167

Up Your Service

AUGUST 9, 2018

Many organizations are using customer journey mapping to understand and improve the experience of their customers. But the variety of terms used to describe journey maps can be confusing. And that makes the mapping process itself confusing, too. What is a Customer Journey Map?

Journey mapping 45

Journey mapping Customer centricity Customer Experience 45

ClearAction

OCTOBER 25, 2018

Customer-Centric Marketing: Step-Up Performance Lynn Hunsaker. Customer-centric marketing is necessary, yet far from sufficient — from customers’ and investors’ perspectives. Typical roles adopting customer-centric marketing are in the marcom area: digital, content, automation, intelligence, retention, advertising.

Customer centricity 59

Customer centricity Marketing Journey mapping B2C 59

ijgolding

APRIL 9, 2020

In my previous article , I discussed how we have reached the limits of what a static journey map can yield in terms of business value. You have invested a considerable amount of time, energy and resources in creating this map, but you have no way of capitalising on all of this investment and making it last and evolve.

Journey mapping 124

Journey mapping CRM Consulting Consulting 124

GetFeedback

JANUARY 19, 2020

Let’s step through a fictional customer journey and discuss how best to ask for feedback at each touchpoint, using this journey map developed by Jim Tincher of Heart of the Customer , a specialist in journey map consulting. . Click here to enlarge map) . There are dozens of possibilities.

Surveys 146

Surveys Journey mapping Feedback B2B 146

Up Your Service

AUGUST 9, 2018

Many organizations are using customer journey mapping to understand and improve the experience of their customers. But the variety of terms used to describe journey maps can be confusing. And that makes the mapping process itself confusing, too. What is a Customer Journey Map?

Journey mapping 40

Journey mapping Customer centricity Customer Experience 40

Russel Lolacher

JUNE 15, 2021

I read a lot of articles, books and blog posts about customer service experience and ways to attract, retain and reacquire customers to keep organizations happy and healthy. The customer calls it “shopping elsewhere.”. The customer sees it as wait time. You call it processing time. Try it and see. #cx

Customer Service 128

Customer Service Journey mapping Surveys CRM 128

Lumoa

MARCH 20, 2018

Customer experience has been on the rise during the last couple of years. From the traditional product-oriented businesses we’re moving towards customer understanding and customer-centric approaches. Whether you’re new to customer experience or coming for little inspiration, this is the right place.

Customer Experience 107

Customer Experience B2C Journey mapping B2B 107

Babelforce

JUNE 9, 2022

Businesses benefit significantly from committing to a customer-centric approach. They’ll have happier, more loyal customers who are worth more to the business. In this article, we’ll explore customer-centricity in more detail. In this blog: • What is customer centricity?

Customer centricity 52

Customer centricity Call Center Journey mapping Average Handle Time 52

Nicereply

MARCH 23, 2021

Subscribe to his blog for great knowledge about elevating your customer service strategy. John R Patterson – Speaker, Author, Customer Service and Leadership Consultant, John is generous with sharing great articles from a wide variety of writers on his Twitter feed. Here, I explain how to approach it.

Chief Customer Officer 141

Chief Customer Officer Customer Service Consulting Consulting 141

Customer Guru

AUGUST 21, 2018

Kristina is a customer experience expert and host of “The Customer Experience Podcast for Business Leaders”, a podcast series for motivating C-Suite and leadership teams in improving customer experience. He is a passionate advocate, educator, and evangelist, empowering companies with its customer-centred strategies.

Customer Experience 115

Customer Experience Journey mapping Consulting Consulting 115

Customer Guru

APRIL 5, 2018

At Customer Guru, we believe that Customer Experience (CX) should be the number one priority for all the Indian businesses so that they become more sustainable and successful globally. Thus, we are on a mission to spread this awareness, inspiring and guiding professionals to adopt and inculcate a customer-centric approach.

Customer Experience 92

Customer Experience Customer centricity Journey mapping Banking 92

Totango

NOVEMBER 5, 2021

Also, something that makes our team unique is that we have a team of about four or five people who focus on the journey map and the lifecycle management of the customer. So, that team is kind of like the architect who designs the journey for the customer. We didn’t use any special tool. TC : Yes, definitely.

Journey mapping 115

Journey mapping Accountability Marketing Metrics 115

ClearAction

DECEMBER 11, 2018

She pointed out that Marketing Communications is unfortunately the typical focus of customer journey maps and customer-centric marketing. Note: this article focuses on Marketing’s understanding of customer journeys. Note: this article focuses on Marketing’s understanding of customer journeys.

Customer Experience 71

Customer Experience Journey mapping Customer centricity Marketing 71

Totango

MARCH 21, 2023

Their discussion covered three key strategies for powering up customer success. Organize your communication channels Nick Chang recognizes that it can be challenging to build a customer-centric framework. Nick jokes, “it is by far one of the most difficult things in the world.”

Journey mapping 86

Journey mapping Benchmark Metrics Surveys 86

CX Journey

FEBRUARY 27, 2015

Of course, as I ran down the list and explained them (in a PG kind of way), I pondered sins of the customer experience. I just hosted a webinar about the 7 Deadly Sins of Journey Mapping. I''ll take a broader stroke in this post and look at customer experience management overall. How will you listen to customers?

Customer Experience 86

Customer Experience Government Journey mapping Customer centricity 86

Customer Guru

DECEMBER 13, 2017

The biggest challenge is aligning the organization towards the goal of customer centricity. While companies are making their biggest investments in technology to improve customer experience, they should be prioritizing organizational re-alignment over everything else. Coaching mid-management on customer experience.

Customer Experience 119

Customer Experience Chief Customer Officer Customer centricity Coaching 119