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The Role of Customer Effort Score (CES) in Improving SaaS CX

Nicereply

One key metric that helps SaaS businesses gauge their success in these areas is the Customer Effort Score (CES). In this article, we’ll explore the importance of CES in the SaaS industry, how it differs from other customer satisfaction metrics, and why reducing customer effort is crucial for long-term success.

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5 Top Customer Service Articles For the Week of May 25, 2020

ShepHyken

Each week I read a number of customer service and customer experience articles from various resources. I have added my comment about each article and would like to hear what you think too. How to calculate your customer retention rate by Bryce Baer. How to calculate your customer retention rate.

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How Support Teams Can Improve Customer Retention

Help Scout

That’s a foundational belief at Help Scout, as outlined in our support-driven growth articles. Even so, it can be difficult for empathetic customer service staff to think about customers in terms of business revenue. What is customer retention and how is it measured? Reduce customer effort.

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What Is Customer Effort Score (CES) & Why Does It Matter?

Interaction Metrics

Customer Effort Score (CES) measures how hard it is for your customers to get help from your customer service teams. You clicked through five help articles, waited on hold for 20 minutes, and answered the same question twice. Thats where Customer Effort Score (CES) comes in. They have options.

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Guide to Keeping Your Customers: 24 Customer Retention Strategies

Nicereply

Customer retention is the act of keeping customers engaged, creating customer advocates, and reducing churn before it happens. Imagine you never acquired another customer. Your sales team went home, and all you had left was your current group of customers. That’s where customer retention comes in.

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Guest Post: The Biggest Value Driver That is Not on Your Journey Map

ShepHyken

This week, we feature an article by Zhecho Dobrev, leading principal consultant at Beyond Philosophy and author of The Big Miss: How Organizations Overlook the Value of Emotions. He shares the value that customer emotions bring to a company. For more articles from Shep Hyken and his guest contributors, go to customerserviceblog.com.

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An Article On Customer Experience That Actually Makes Sense

GetFeedback

If you Google customer experience you’ll get about 2,340,000,000 results—articles, videos, reports—with in-depth information about the space. This article is inspired by our own frustrations with getting to know the CX space. Customer experience is how your customers perceive their interactions with your company.