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Top 5 Customer Service & CX Articles for Week of April 14, 2025

ShepHyken

Each week, I read many customer service and customer experience articles from various resources. I have added my comments about each article and would like to hear what you think too. My Comment: Our opening article is about personalization. Not all customers are the same. Some are dramatically different.

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How to Make Your Experience Easy and Gain Growth

Beyond Philosophy

There is a significant connection between successful Customer Experiences and the amount of effort they require from customers. We discussed this idea of Customer Effort in a recent podcast, and its related measurement, the Customer Effort Score. . By thinking, I mean rational thinking. .

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The Role of Customer Effort Score (CES) in Improving SaaS CX

Nicereply

One key metric that helps SaaS businesses gauge their success in these areas is the Customer Effort Score (CES). In this article, we’ll explore the importance of CES in the SaaS industry, how it differs from other customer satisfaction metrics, and why reducing customer effort is crucial for long-term success.

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How to Take Action on Customer Effort Score Feedback

GetFeedback

The four major activities that must be undertaken after CES feedback is received by the company.

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How Do You Really Know If You’re Doing a Good Job?

ShepHyken

I could have titled this article “Box of Donuts Research,” but you would have no idea what that means. There are plenty of ways to get feedback. You can survey customers over the phone, via email, in focus groups and more. You can get objective and subjective feedback. What a great way to do research and get feedback!

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How To Make Your Experience Easy And Gain Growth

Beyond Philosophy

Whenever you make customers think about something in your experience, you create what we call Customer Effort. A Customer Effort Score measures how difficult a customer thinks it is to work with you as an organization. Use Feedback from disgruntled or struggling customers to reduce Customer Effort.

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What Is Customer Effort Score (CES) & Why Does It Matter?

Interaction Metrics

Customer Effort Score (CES) measures how hard it is for your customers to get help from your customer service teams. You clicked through five help articles, waited on hold for 20 minutes, and answered the same question twice. Thats where Customer Effort Score (CES) comes in.