Totango

JUNE 24, 2022

While the challenges SaaS presents for customer success can be formidable, SaaS also offers some major advantages for software providers: The digital nature of SaaS means that providers can engage with clients digitally throughout their customer journey. Start with a SaaS Customer Journey Map. Onboarding of new customers.

Best practices 109

Best practices SaaS Journey mapping B2C 109

Totango

AUGUST 23, 2022

By charting the points in your SaaS customers’ journeys, you can plan how to deliver clients’ desired outcomes and satisfying experiences that promote subscription renewals and higher revenue. In this way, customer journey B2B touchpoints serve as a powerful tool for increasing the effectiveness of your customer success strategy.

B2B 122

B2B Journey mapping SaaS Upselling 122

Totango

AUGUST 9, 2022

This article will give you six best practices for optimizing your B2B customer segmentation. Sales : Sales teams can use customer segmentation to group prospects and customers based on propensity to buy, potential transaction value and upsell opportunities. What Is B2B Customer Segmentation? Fill Out the Right Segmentation Buckets.

Best practices 106

Best practices B2B Journey mapping Upselling 106

Lumoa

FEBRUARY 9, 2023

upselling to the most loyal customers) Process changes (e.g. If you’re hungry for knowledge, check also: This article by Blake Morgan on the difference between Brand and Customer Experience, “ Brand Or Customer Experience: Who Leads, Who Follows?

Customer Experience 167

Customer Experience B2C Journey mapping B2B 167

ProProfs Blog

DECEMBER 27, 2020

As one of the buyer’s journey map stages, consideration is where you also need to make sure that your goals align with that of your buyers. During this buyer journey mapping stage, they’ll think about product implementation and the start cost. So make sure you highlight them without sounding salesy. Decision Stage.

Journey mapping 148

Journey mapping Education B2B Sales 148

Totango

SEPTEMBER 1, 2022

In general, QBR meetings help ensure that SaaS clients receive the value they’re paying for from their software provider, promoting higher subscription renewal, upsell, and referral rates. Overall, the benefits of SaaS QBRs boil down to higher subscription renewal rates and more revenue from upsells and referrals.

SaaS 104

SaaS Journey mapping Upselling Best practices 104

Totango

MAY 6, 2022

You should consider pursuing value-adding engagements, such as offering upsells or inviting referrals. Tracking customer health scores in this way yields several benefits: Highlighting opportunities to increase revenue by reaching out to satisfied customers with upselling and referral offers. Helping you predict expansion.

Best practices 124

Best practices Upselling Metrics Journey mapping 124

Totango

MAY 10, 2022

Trials of upsell products. Promoting product usage increases the value clients derive from your product, increasing the likelihood of renewals, upsells, and referrals. Use a customer journey map to structure your client engagement plan and identify success outcomes and best practices for each stage of engagement.

Journey mapping 81

Journey mapping SaaS Enterprise B2B 81

Totango

AUGUST 18, 2022

One way to tackle these challenges is to utilize a customer onboarding checklist for your CS team that delineates all of the targets that need to be hit during this stage of the customer journey. In this article, we’ll cover what you need to know to create an effective onboarding checklist.

Journey mapping 99

Journey mapping SaaS Upselling Enterprise 99

ChurnZero

JANUARY 6, 2022

In this article, we cover how profit centers and cost centers differ, as well as how Customer Success teams can position themselves to be viewed as a profitable function by: Emphasizing their value with the right metrics. Revenue Forecasting (Renewals, Expansion, Upsells, etc.). Increasing their predictability with leading indicators.

Metrics 98

Metrics Journey mapping SaaS Sales 98

Lumoa

MARCH 20, 2018

upselling to the most loyal customers) Process changes (e.g. If you're hungry for knowledge, check also: This article by Blake Morgan on the difference between Brand and Customer Experience, " Brand Or Customer Experience: Who Leads, Who Follows? " by David Cooperstein C.

Customer Experience 107

Customer Experience B2C Journey mapping B2B 107

Totango

AUGUST 25, 2022

In this article, we’ll offer some tips for a winning customer engagement SaaS strategy. It increases customer satisfaction and loyalty, driving higher subscription renewal rates, reduced churn, and more sales from upsells and referrals. Extend upsell offers or referral incentives to customers with high satisfaction ratings.

SaaS 103

SaaS Upselling Metrics Journey mapping 103

Totango

FEBRUARY 10, 2021

Set success goals for each stage of your customer journey map. Set Success Goals for Each Stage of Your Customer Journey Map. A great way to do this is to create a customer journey map. Segment your customer database for personalized communications. Proactively guide customer growth.

Customer retention 90

Customer retention Journey mapping SaaS Benchmark 90

Totango

AUGUST 11, 2022

In this article, we’ll show you how to build client relationships digitally with your SaaS customers. Digital interactions that inform SaaS client relationships span the range of the customer journey , from pre-purchase marketing engagements to onboarding to subscription renewals, upsells and brand advocacy. Upsell purchases.

SaaS 113

SaaS Journey mapping B2B Upselling 113

Lumoa

SEPTEMBER 16, 2020

When developing a marketing plan you’ll hear a lot of people talk about the customer journey, and with good reason. Example of a customer journey map (Image source) The customer journey is a map that shows how a customer goes from their initial awareness of your product to an eventual conversion.

Customer Service 78

Customer Service Journey mapping Upselling Customer Experience 78

Totango

NOVEMBER 3, 2021

NPS surveys can also be scheduled to go out at certain time-based points in the customer’s journey. For example, you might schedule a survey to go out 30 days after a customer has completed onboarding to gauge their satisfaction or evaluate whether they’re ready for an upsell offer.

Best practices 103

Best practices Surveys Upselling Journey mapping 103

Totango

NOVEMBER 3, 2021

NPS surveys can also be scheduled to go out at certain time-based points in the customer’s journey. For example, you might schedule a survey to go out 30 days after a customer has completed onboarding to gauge their satisfaction or evaluate whether they’re ready for an upsell offer.

Best practices 102

Best practices Surveys Upselling Journey mapping 102

Totango

NOVEMBER 3, 2021

NPS surveys can also be scheduled to go out at certain time-based points in the customer’s journey. For example, you might schedule a survey to go out 30 days after a customer has completed onboarding to gauge their satisfaction or evaluate whether they’re ready for an upsell offer.

Best practices 100

Best practices Surveys Upselling Journey mapping 100

Totango

MARCH 4, 2022

In this article, we’ll take a look at the relationship between these two important ingredients for a successful SaaS business model. On the other hand, customers with a high NPS score may receive an automated upsell invitation as part of their renewal offer. B2B Customer Success vs. B2B Customer Service.

B2B 98

B2B Customer Service B2C Interactive Voice Response 98

Totango

FEBRUARY 24, 2021

Data Availability from All Points on Your Customers’ Journey. Data relevant to customer success can come in from all points on your customer journey map , from onboarding and adoption to escalation and renewal. Look for a solution that supports the scale you’ll need to support your customers and grow your business.

Upselling 71

Upselling Journey mapping Accountability Analytics 71

Totango

JUNE 4, 2021

By tying your cross-sell and upsell offers into your customers’ actual use of your product, you not only increase engagement, but you increase the attractiveness of your offers, helping boost your revenue. Use your customer journey map to plan events that trigger customized offers. Reward Customer Loyalty.

B2C 63

B2C Upselling Journey mapping B2B 63

CustomerSuccessBox

DECEMBER 24, 2021

An article published in Harvard Business Review states that “the most important interactions [with a customer] are ‘moments of truth,’ those few points of contact that hold the greatest potential to delight — or alienate — an organization’s customers.”. However, you shouldn’t sit idle once the map is created. Let’s find out.

Journey mapping 52

Journey mapping Chief Customer Officer Upselling Customer retention 52

Totango

MARCH 26, 2021

If you search Google, you’re likely to find every other article giving a slightly different opinion. In this article, we’ll paint a full picture that incorporates the latest technology and provides actionable advice for optimizing each stage of the customer lifecycle. Resources: The Customer Journey Map: An Ultimate Guide.

SaaS 68

SaaS Best practices Upselling Education 68

Totango

SEPTEMBER 17, 2021

Creates Upsell Opportunities. A free version of your product gives your sales team an opportunity to extend an upsell offer. This can help you refine your understanding of your customer journey map , helping you optimize your customer experience and sales process. What Are the Cons of a Freemium SaaS Model? Try it free.

SaaS 78

SaaS Best practices Upselling Journey mapping 78

Totango

MARCH 2, 2021

How-to blogs, articles, and videos addressing your market’s pain points. In the expansion stage, customers increase the value they receive from your brand by adopting advanced product features and making cross-sell and upsell purchases. Make Each of Your Customer Journey Stages Count. Expansion and Growth. Loyalty and Advocacy.

Upselling 63

Upselling SaaS Brand ambassadors Sales 63

Lumoa

MARCH 12, 2023

In This Article: What is a customer experience platform? Real-time insights into customer preferences and trends makes it easier to identify opportunities for cross-selling, upselling, and personalized promotions. Streamlined customer journey mapping. Listening to the voice of the customer sounds appealing in theory.

Customer Experience 78

Customer Experience Journey mapping Analytics Consulting 78

Lumoa

MARCH 20, 2018

upselling to the most loyal customers) Process changes (e.g. If you're hungry for knowledge, check also: This article by Blake Morgan on the difference between Brand and Customer Experience, " Brand Or Customer Experience: Who Leads, Who Follows? " by David Cooperstein C.

Customer Experience 60

Customer Experience Journey mapping B2C B2B 60

Totango

JUNE 17, 2021

This information can indicate how actively an account is being used, which can, in turn, suggest actions such as intervening to promote more active usage or offering an upsell to encourage greater usage. Definitions, Uses and Success Tips appeared first on Best Customer Success Blog | Trends & Articles for Enterprise Growth.

B2B 71

B2B Journey mapping Accountability Sales 71

Totango

DECEMBER 28, 2020

It’s a head start that allows organizations to get right into the nitty gritty of real-time customer journey analytics and start building playbooks to tackle common customer scenarios. Identifies at-risk customers and upsell opportunities quickly. Presents detailed customer journey analytics and team impact.

Best practices 84

Best practices Upselling Analytics Technology 84

Lumoa

APRIL 28, 2024

In This Article: Why You Need a Customer Experience (CX) Platform Platform Overview Which Platform Fits Your Needs? You can even find opportunities for cross-selling, upselling, or personalized promotions by using real-time insights and trends generated by AI. You reach them where they are with the messages that resonate with them.

Feedback 78

Feedback Consulting Consulting Enterprise 78

ChurnZero

OCTOBER 20, 2020

I wanted to share some tips on successfully transitioning from a services-based organization to a core Customer Success offering, with services as an upsell opportunity. You are looking for additional opportunities to upsell products and services and create a consistent and measurable experience for customers.

Journey mapping 40

Journey mapping Calibration Upselling Consulting 40

CX Journey

DECEMBER 7, 2016

Product didn’t trust the current upsell/cross-sell machinations for the new stuff. Ultimately, we created what we called a “fishbowl” (which I’ll refer to as a “journey room” for the sake of this article) in the middle of our office. Sales wasn’t keen on our communication strategy. Marketing needed to make website changes.

Upselling 64

Upselling Customer centricity Feedback Customer Experience 64

Totango

AUGUST 14, 2020

Your customer is a long-term partner; the two of you are on a journey together. Ideally, this long-term partnership will see your customer reach milestones with your help, expand their use of your product, and upsell or cross-sell in other ways. In these challenging times, you can’t afford to buy before you try.

Enterprise 80

Enterprise Feedback Upselling Accountability 80

Nicereply

FEBRUARY 2, 2024

This article examines what customer success is and why it’s important, and shares valuable tips to build a customer success strategy. Preferred content formats : How to present information in a manner that resonates with your audience, whether it’s through articles, videos, webinars, or other means. What is Customer Success?

Education 59

Education Accountability Customer retention Journey mapping 59

REVE Chat Blog

NOVEMBER 21, 2019

Enhanced ability to upsell with relevant deals and offers – The sales agents can offer information about the current sale going on, or a discount coupon available for the product they are interested to purchase. It will open the door for upselling. Map your customer journey .

B2B 77

B2B Best practices Sales Education 77

JustCall

MAY 14, 2020

Keeping the COVID crunch in mind, dedicate articles to how your product or service can help remote customer service teams. Thus tracing the journey map helps your agents to improve and provide a better experience. ’ 86% of senior-level marketers believe that a customer journey map is crucial, a study says.

Customer retention 52

Customer retention Journey mapping Education Feedback 52

JustCall

MAY 14, 2020

Keeping the COVID crunch in mind, dedicate articles to how your product or service can help remote customer service teams. Thus tracing the journey map helps your agents to improve and provide a better experience. ’ 86% of senior-level marketers believe that a customer journey map is crucial, a study says.

Customer retention 52

Customer retention Journey mapping Education Feedback 52