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When it comes to complex B2C customercare, the customer is anything but a faceless number in a sea of consumers. B2C brands had their worlds turned upside down by the pandemic, but what does complex customercare look like now things are leveling out? Modified Recruitment Strategy.
If properly executed and dependent on your company or industry, staffing remote agents or WAHA (work at homeagents) can assist with optimizing your workforce in terms of performance and schedules while improving performance, adherence to forecasts and employee satisfaction.
What they are doing is using that dead, in-between time to respond to other customers. This can be great when it works, but even as the 2016 Live Chat Benchmark Report states, agents are handling more chats as time continues – what you’re doing is placing a demand on that agent. Wait-Time on the Phone Vs. Chat.
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