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It tells us that the issue isn’t with agent performance, but rather with underlying factors like root causes driving contact volume or processes and policies that constrain our ability to resolve customer issues. This shift from reactive to predictive engagement is transforming how we approach customerretention.
This results in higher profits, lower costs, higher customerretention and referrals. They were built when customerretention and referrals were not seen as top-of-mind issues and when cost containment drove decisions. Just like you grade the call internally, your customer should grade the call externally.
Effective QA programs directly impact key performance indicators (KPIs) such as customer satisfaction scores (CSAT), Net Promoter Score (NPS), and first call resolution (FCR) rates. This led to a 40% reduction in averagehandletime and a 25% increase in first call resolution rates (demonstrating the power of comprehensive analysis).
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