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Despite the pandemic, customers have retained the expectation that if they call you, you’ll be there for them. Now more than ever, organizations need to actively manage the Average-Speed-of-Answer (ASA) metric. Nika Filipkova is the ChiefCustomerOfficer at SupportYourApp. “At Nika Filipkova.
One thing that is still very common is the practice of putting most of the metric goals on the backs of the front line contact center team members. There’s a better way: stop using AHT and Adherence as team member performance metrics. Using data and performance metrics are important elements of a contact center leader's job.
Typically, contact center leadership is focused on how knowledge management can help impact call center KPIs such as averagehandletime (AHT), first call resolution (FCR), and customer satisfaction (CSAT). Agent adoption metrics. Others require third-party tools. Ticket deflection.
Both Amazon and Zappos are prime examples of brands that are customer centric and have spent years creating a culture around the customer and their needs. This is so important that organizations like Oracle developed a ChiefCustomerOfficer (CCO) to ensure a consistently amazing customer experience across all touch points.
This interview is with Mike Milburn, ChiefCustomerOfficer of Service Cloud at Salesforce. You meet with customers all the time. There’s an entirely new generation of metrics that is popping up, things like second call avoidance. Why should the customer have to call you back?
This interview is with Mike Milburn, ChiefCustomerOfficer of Service Cloud at Salesforce. You meet with customers all the time. There’s an entirely new generation of metrics that is popping up, things like second call avoidance. Why should the customer have to call you back?
You have a unique view on contact center metrics. Can you delve into what contact center metrics you think organizations should be focusing on and maybe the ones that they’re focusing on that aren’t the correct ones? Yeah, I mean, it’s hard to say that a metric is wrong. What did that do for our customers?
You have a unique view on contact center metrics. Can you delve into what contact center metrics you think organizations should be focusing on and maybe the ones that they’re focusing on that aren’t the correct ones? Yeah, I mean, it’s hard to say that a metric is wrong. What did that do for our customers?
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