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Inbound telemarketing may sound like a simple profession if you’ve never worked in an inbound telemarketing callcenter before. You answer the phone, look up answers for customers or prospects, solve problems, enter orders, upsell or cross sell, and note all the details in your CRM. Well… not really. Meet Melissa Werth.
Read Also: The Five Most Compelling Reasons to Automate your CallCenter KPIs lik e First Call Resolution , CSAT, averagehandlingtime, etc., Data analytics also fosters sales and increased custom retention for companies who upsell or cross-sell while providing customer service.
Those who spend too much time on calls aren’t working efficiently, and it will have a major effect on your callcenter’s productivity. The averagehandlingtime measures the averagetime that callcenter representatives need to answer questions and resolve problems.
Average speed of Answer is a callcenter KPI which indicates the average amount of time a caller must wait to reach an agent after they’ve entered a queue. This does not include time spent navigating an IVR system. A lower ASA is considered a sign of a healthy callcenter.
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