Influitive

AUGUST 31, 2016

Analysts at Forrester and Gartner have outlined how advocate marketing strategies can spark B2B growth by increasing leads, brand awareness, and customer retention. However, fear of failure still prevents many brands from investing in customer advocacy—especially if more traditional.

Marketing 56

Marketing Customer advocacy B2B Customer retention 56

Totango

OCTOBER 13, 2020

The Impact of Turning Customers Into Advocates. B2B buyers have a complex and formal buying process, involving multiple people across departments. Each of these people might have different goals, which is why strong customer relationships and leveraging Voice of Customer information to create customer advocacy is critical.

Customer advocacy 62

Customer advocacy B2B Enterprise Feedback 62

CustomerSuccessBox

MARCH 17, 2022

A playbook is a set of actions, next moves, and strategic things that Customer Success Managers (CSMs) can use to assist clients in achieving a scalable goal or aim. A Customer Success playbook is a list of proactive, and best practice actions that CSMs must perform! Customer Advocacy Playbook.

Customer advocacy 52

Customer advocacy Upselling SaaS B2B 52

Influitive

MAY 12, 2016

Calling ABM a “B2B marketing must-have,” 58 percent of marketers plan to invest in ABM technology or services this year, according to SiriusDecisions. It must come from customers,” says Howard Tarnoff , Senior Vice President of Customer Success at Ceridian. And advocacy works. Create your dream ABM program!

Accountability 61

Accountability Marketing B2B Customer advocacy 61

CustomerSuccessBox

MAY 31, 2021

And to understand how to enhance Customer Success Management, check out this article on 5 Best Practices to Enhance your Customer Success Management. Essential Responsibilities of Customer Success Managers. Onboarding Customers. The post What are the responsibilities of Customer Success Manager (CSM)?

Management 52

Management SaaS Customer advocacy Accountability 52

Influitive

OCTOBER 11, 2015

In today’s hyper-connected world, people aren’t shy about sharing their opinions—and B2B buyers are listening. The 2015 B2B Buyer’s Survey Report found that 20% of respondents consider peer recommendations one of the top information resources when researching potential vendors (along with web research and analyst reports).

B2B 111

B2B Marketing Best practices Feedback 111

Influitive

APRIL 6, 2017

This is the sixth post in a series about launching a customer advocacy program. The third post focused on best practices for communicating with advocates. In the fourth post, we looked at best practices for. In the first post in the series, we looked at building a team.

Customer advocacy 40

Customer advocacy Best practices B2B Marketing 40

inSided

SEPTEMBER 22, 2022

So with all that happening around us, why do we still see companies and their Customer Success teams still invest in Community projects? Here are the five most common reasons we’re seeing and hearing from prospects and customers in B2B SaaS. Resources become scarce, increasing the need to scale the ones you have.

Education 59

Education SaaS Accountability Best practices 59

Influitive

MAY 2, 2018

What’s the most effective way to ignite meaningful relationships with customers? says Uberflip, creators of a cloud-based content experience platform that empowers B2B marketers to create personalized content experiences at scale. For your content to improve the customer experience, it must be delivered in the right way, at.

B2B 63

B2B Marketing Personalization Customer Experience 63

SmartKarrot

SEPTEMBER 7, 2022

Establish executive-level customer relationships with the most strategic customers. Inspire and drive a company-wide culture of Customer Success, creating a strong culture that fosters customer advocacy. Ensuring best practices across clients in line with agreed processes.

Customer advocacy 19

Customer advocacy Coaching Upselling B2B 19

Influitive

JANUARY 16, 2017

Today’s customers don’t want to be treated like just another email address. According to a study by Walker, the customer experience is expected to overtake product and price as a company’s key brand differentiator by. Account-based marketing (ABM) is one of the hottest marketing trends right now—and with good reason.

Accountability 55

Accountability Marketing B2B Personalization 55

Influitive

MAY 19, 2016

“Their work is cyclical and driven by unmovable deadlines, which may impact the time and the way they interact with an advocate marketing program,” says Lisbeth Hansen , Director, Customer Advocacy at Demand Spring. Keeping your requests clear and simple is the best way to pique their interest. Addressing their concerns.

Finance 40

Finance Customer advocacy Education Marketing 40

Customer Guru

AUGUST 21, 2018

Martha is the co-founder of CX Speakers LLC, a company that trains and educates and trains B2B and B2C companies in enhancing customer relations and increasing customer engagement. She is a world-reknowned author, professional speaker and a customer experience consultant. Martha Rogers Follow @martha_rogers.

Customer Experience 115

Customer Experience Journey mapping Consulting Consulting 115

Influitive

MARCH 7, 2017

According to SiriusDecisions, 58% of B2B companies planned to invest in ABM technology or services last year. Account-based marketing (ABM) is one of the hottest marketing trends of 2017. However, many companies only use traditional tactics, like retargeted ads and email nurtures, to engage ideal prospects.

Accountability 45

Accountability Marketing B2B Sales 45

Natalie Petouhof

AUGUST 26, 2015

Gainsight helps businesses grow faster by reducing customer churn, increasing upsell opportunities, and driving customer advocacy. Gainsight’s cloud-based product helps its clients track customers effectively throughout the customer lifecycle, monitors customer health consistently and makes companies truly customer-centric.

Sales 63

Sales Management Advertising Upselling 63

SmartKarrot

NOVEMBER 2, 2022

High operational cost due to the inability to implement best practices across the organization. Another challenge in account management is the high operational cost incurred by an organization due to its inability to implement best practices across the organization. Inconsistent advocacy management process with customers.

Accountability 10

Accountability Management Best practices Customer advocacy 10

SmartKarrot

JUNE 11, 2021

Helmed by industry CS leaders such as Todd Eby, James Scott, Andrew Marks, and Aaron Thompson, SuccessCoaching offers multiple workshops and online training programs for customer success professionals. The course is led by trainers who have 60+ years of combined experience in the customer success space. For course details, click here.

Best practices 22

Best practices SaaS Accountability Education 22

SmartKarrot

JANUARY 5, 2021

In the past two decades, he has not only advised several SaaS leaders on customer strategies but also founded and established customer-focused SaaS businesses. Being an active Customer Success leader, he is currently serving as the VP of Customer Success at ShootProof, and he has also founded the Atlanta Customer Success Network.

Chief Customer Officer 21

Chief Customer Officer SaaS B2B Coaching 21

SmartKarrot

MARCH 8, 2022

Her blog posts continue to serve as a valuable resource for people who seek to understand and master customer success processes. A star in the world of Customer Success, Amarachi Ogueji is known for her exceptional skills in retaining B2B and B2C SaaS clients. Amarachi Ogueji. Sign up for our newsletter. contact-form-7].

Chief Customer Officer 21

Chief Customer Officer Coaching SaaS Customer centricity 21

SmartKarrot

AUGUST 4, 2020

Especially for the B2B organizations, customer experience is the new buzzword for the SaaS industries. It’s a shift customer success teams are uniquely poised to capitalize on, but only if they develop the means to monitor and manage long-term client experiences. Applying customer segments. Final Take.

Journey mapping 10

Journey mapping SaaS Customer advocacy B2B 10

Influitive

MAY 4, 2017

Evaluations are done, sales reps are in closing mode, and all that stands in the way of a killer three months are a few customer references. Asking for a customer reference. The scenario: it’s nearing the end of the quarter, and your sales team is within reach of their number. Panic time? Of course not.

Sales 77

Sales Customer advocacy Best practices B2B 77

Influitive

NOVEMBER 16, 2016

With new technologies to help organizations scale, and a shifting focus on the customer experience, the age-old strategy of focusing your marketing efforts on a shortlist of your most desired accounts has suddenly become all the rage. People just can’t stop talking about account-based marketing (ABM). And a new report shows us why.

Accountability 85

Accountability Marketing Technology Customer Experience 85

Influitive

MARCH 29, 2017

What comes to mind when you hear the phrase “online community?” Your company’s support forum? The definition of online community varies depending on who you talk to. Joanne Jacobs, a digital strategist who spoke at a live online session at a past Community Manager Appreciation Day (CMAD), says “Communities are not just.

Management 87

Management Best practices B2B Customer advocacy 87

Influitive

JULY 13, 2018

Looking to work your way into tough-to-crack ABM target accounts? Let me tell you something. No volume of banner ads, emails, LinkedIn messages, or cold calls will establish the trust you need to start those conversations. Your prospects crave relevancy and authenticity, and they will ignore any messages that don’t speak to them. They want.

Accountability 75

Accountability Best practices Customer advocacy B2B 75

Influitive

APRIL 27, 2018

On Valentine’s Day this year, Nicole Dingley, Director of Customer Success at Wiley—a publishing and education technology company—gave each of her customers a gift card and asked them what it is that they love most about the company and product.

Education 68

Education Technology Best practices Customer advocacy 68

Influitive

AUGUST 2, 2018

If you’re reading this, you’ve probably put in the research and are ready to start investing in advocacy. Congratulations for coming this far already on your advocacy journey!

Best practices 63

Best practices Customer advocacy Marketing B2B 63

Influitive

APRIL 19, 2018

You’re expected to source customers for case studies, crank more referrals into the pipeline, and get references for sales by the end of the quarter. If you’re like most advocate marketers, you probably have some pretty lofty goals to hit. To achieve these objectives, you need to create an experience that’s seamless and delightful for.

Marketing 45

Marketing Management Sales Customer advocacy 45

ChurnZero

MAY 12, 2020

So, the next time you are out walking the dog, running on the treadmill, cleaning the house or doing other tasks that doesn’t require a lot of mental energy, pop in your earbuds, press, “Play” and learn from these Customer Success leaders and SaaS experts. . Host: Jeff Breunsback and Jay Nathan from Customer Imperative.

SaaS 64

SaaS Chief Customer Officer B2B Customer advocacy 64

CustomerSuccessBox

NOVEMBER 24, 2021

Retaining customers Improving your brand’s reputation Customer Advocacy Competitive advantage Converting potential customers into real customers. These reasons give a glimpse of why creating and proving customer value is extremely important. Anticipate customer needs. Be proactive.

Upselling 52

Upselling Feedback Customer advocacy B2B 52