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In the B2B space, CX is just as important as it is in the B2C space, and failure to provide a positive CX can result in lost business, negative word-of-mouth, and a damaged reputation. Data, data, and more data Your B2B CX strategies need to be built on data – consistent, comprehensive, and connected.
That said, a similar impact is yet to be seen on the B2B aspect of this value chain, which includes everything from the consumer-goods manufacturer to the distributor and wholesaler to the retailer. With options such as online ordering and delivery, the B2C model has been fundamentally reshaped. And e-commerce? We were made for that.
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