Remove B2B Remove Chief Customer Officer Remove Surveys
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The Right Survey to Measure Each Touchpoint of the Customer Journey

GetFeedback

In any case, I clicked on the icon to begin a survey process online, where I saw this: The “overall rating” question gives me more options than the email would have suggested. To complete the survey, I was then asked to: Comment on things I liked or didn’t like. This was optional but might discourage some from completing the survey. .

Surveys 146
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Are there any good reasons for delaying a CX listening or improvement programme?

Peter Lavers

Timing always seems to be an issue with new voice of the customer (VoC) surveys, capability building, and customer experience (CX) improvement programmes. If that’s the case you may need a Chief Customer Officer type role to align internal processes and initiatives with the customer journey.

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State of Business-to-Business Customer Experience Management

ClearAction

How relevant are the trendiest customer experience management (CXM) practices in business-to-business (B2B) companies? High-Touch in B2B Customer Experience. Therefore, surveys of B2B practices may understate the actual work being done. Seeing the Full Picture.

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We Asked 30 CX Influencers if They Would Recommend the Net Promoter System

Lumoa

Peter Lavers Customer Experience and CRM Expert. NPS is NOT the answer to everything like some would have us believe - especially in corporate / B2B key account management where long-term trust and relationship quality are key. Creating a better business that delivers more value to customers is the real point. linkedin Why?

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14 Articles to Help You Deliver Flawless Customer Experiences in 2017

Kayako

. “It doesn’t matter how far along your business is or how high you’ve scaled, you should never stop talking to your customers. That starts with listening to your customers, not just running the occasional survey, I mean really listening. How Startups Can Connect Customer Experience to Growth by John White.

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Understanding the Joint Success Plan: A Tool for Outcome-Based Customer Success Management

ChurnZero

This is a guest blog post by Jay Nathan, Chief Customer Officer at Higher Logic. A J oint Success Plan is a simple but powerful tool for outcome-based customer success management. It’s designed to help solution providers align with their customers’ business goals and objectives.

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Q&A: Customer Success Study Results Revealed

ChurnZero

Hoping to shed light on the current state of Customer Success and its influence within B2B SaaS organizations, ChurnZero along with ESG and Higher Logic, invited Customer Success leaders to participate in a survey to learn more about the top initiatives and issues facing this function today.