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In Part 1 and Part 2 of this blog series based on the whitepaper co-produced by ServiceXRG and TeamSupport, we introduced the concept of how to position the investment in customer support as a strategicvalue aligned to current business practices and target outcomes, and about the evolving role of B2B customer support.
In Part 1 of this blog series, we introduced the concept of how to position the investment in customer support as a strategicvalue aligned to current business practices and target outcomes—based on the whitepaper co-produced by ServiceXRG and TeamSupport. Now in Part 2, we’ll talk about the evolving role of B2B customer support.
Solving Complex Challenges through B2B Customer Experience Lynn Hunsaker. “Our customer experience team really wants to make systemic and strategic changes that span the company, so we only tackle situations that our normal business-as-usual processes are not normally suited to tackle.
And while robust product features are important, it is the added benefits of B2B (business-to-business) customer support that can accelerate product use and drive optimal performance to help customers reach their full potential. In other words, effective B2B support forms the foundation for long-term successful customer engagements.
Underscoring this complexity is the fact that clients and prospects are expecting more strategicvalue from the organizations they partner with. But major B2B buying decisions are not made by individuals; they’re made by buying coalitions. They’re sizing up your salespeople and wanting to know: Are they credible?
When participants leave sales training, there must be a structured follow-up process that ensures: Accountability for real-world application Repetition Feedback on progress Positive reinforcement and supportive coaching For sales training and skills to turn into a way of doing business, they have to be hard-wired into the culture.
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