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Solving Complex Challenges through B2B Customer Experience Lynn Hunsaker. “Our customer experience team really wants to make systemic and strategic changes that span the company, so we only tackle situations that our normal business-as-usual processes are not normally suited to tackle.
As the voice of the contact center profession, ICMI has helped more than 50,000 organizations in 167 countries through training, events, consulting, and informational resources since 1985. To learn more and for the latest news and information, visit www.ubm.com and www.informa.com.
Underscoring this complexity is the fact that clients and prospects are expecting more strategicvalue from the organizations they partner with. Stakeholders, known and unknown, can range from the C-Suite to frontline management to individual functions like IT and procurement to external consultants.
Stakeholders, known and unknown, can range from the C-Suite to frontline management to individual functions like IT and procurement to external consultants. But major B2B buying decisions are not made by individuals; they’re made by buying coalitions. Is talking with them going to be a good use of our time?
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