article thumbnail

Guest Blog: Why cross-team collaboration is essential for B2B customer support teams

ShepHyken

Johnson who writes about the importance of cross-team collaboration when providing B2B customer support. . Simply put, B2B support is significantly different than B2C support. A stand-alone customer support group can’t handle 100% of the issues they receive in the B2B industry. Walk in your customer’s shoes for a moment.

B2B 285
article thumbnail

Why You Must Address Customer Irrationality Before It’s Too Late

Beyond Philosophy

At British Telecom (BT), we were buying a CRM system. They are irrational in business-to-consumer (B2C) transactions and they are irrational in business-to-business (B2B) interactions also. With the CRM decision in BT, we did not set out to be irrational about it. We went with Company B’s CRM. However, we weren’t.

B2B 332
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Customers Are Irrational! Why? What Can We Do About It?

Beyond Philosophy

Many times, when I talk about irrationality in customer behavior, people in the business-to-business (B2B) arena tune out. I was leading a team of 15 people in a project to purchase a new CRM for the organization, a large investment with big repercussions for our day-to-day operations. Customers Are Irrational! What Can We Do About It?

CRM 281
article thumbnail

DNC Scrubbing for B2B Sales: How to Stay Compliant

Dialer 360

Salespeople should do this crucial step in the B2B database to avoid accidentally contacting individuals who have registered on local, national, and company-specific DNC lists. So, it is necessary to follow federal rules and regulations to make effective B2B sales. How to Check DNC List Numbers?

B2B 49
article thumbnail

Top 5 Customer Service & CX Articles for the Week of March 27, 2023

ShepHyken

What if AI in the CRM stack leads to dissatisfied B2B customers fleeing for better treatment? That number increases in the B2B space. Germain (ECT News Network) Artificial intelligence and ChatGPT promise to revolutionize customer service automation, but is that what customers really want?

article thumbnail

How CPQ Helps B2B eCommerce Businesses Close More Deals Faster

Cincom

5 Key Challenges in B2B eCommerce Sales Heres what can adversely affect B2B eCommerce sales: 1- Complex Product Configurations B2B transactions involve highly configurable solutions. 3- Lengthy Quote Approval Processes The B2B buying process often involves multiple decision-makers and stringent approval workflows.

B2B 40
article thumbnail

How to Power up Your B2C Marketing Strategies with Surprising B2B Secrets

C3Centricity

As has been claimed for decades, there are differences between B2C marketing strategies and those of business-to-business (B2B). As companies strive to navigate the complexities of their respective markets, the learnings one can gain from examining the nuances of both B2B and B2C marketing become self-evident.

B2C 118