Remove B2B Remove CRM Remove Personalization
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Why You Must Address Customer Irrationality Before It’s Too Late

Beyond Philosophy

At British Telecom (BT), we were buying a CRM system. They are irrational in business-to-consumer (B2C) transactions and they are irrational in business-to-business (B2B) interactions also. With the CRM decision in BT, we did not set out to be irrational about it. We went with Company B’s CRM. However, we weren’t.

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Successful Customer Service is Personal

CCNG

Isn’t this the foundation of a CRM strategy? That, in turn, allows you to create more effective personal relationships. IT DOESN’T MATTER…B2C OR B2B. The constant debate about the differences in B2C or B2B are fruitless. Our intent should be to create profitable, personal relationships with all of our customers.

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Top 5 Customer Service & CX Articles for the Week of March 27, 2023

ShepHyken

What if AI in the CRM stack leads to dissatisfied B2B customers fleeing for better treatment? That number increases in the B2B space. Germain (ECT News Network) Artificial intelligence and ChatGPT promise to revolutionize customer service automation, but is that what customers really want?

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Guest Post: How to Design a Customer Success Program That Works

ShepHyken

The bar for providing a top-notch customer experience (CX) seems to be rising year after year, regardless of whether you operate in B2B or B2C. Stakeholder collaboration This person should be adept at collaborating with other departments like sales, marketing, product, and support to ensure a seamless customer experience.

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How to Power up Your B2C Marketing Strategies with Surprising B2B Secrets

C3Centricity

As has been claimed for decades, there are differences between B2C marketing strategies and those of business-to-business (B2B). As companies strive to navigate the complexities of their respective markets, the learnings one can gain from examining the nuances of both B2B and B2C marketing become self-evident.

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Understanding the B2B Customer Journey and How It Differs from B2C

Totango

The B2B customer journey resembles the B2C experience in many ways, but there are also some important differences. In this article, we’ll look at the B2B vs. B2C customer journey to see what’s the same and what’s different. How journeys differ for B2B and B2C customers. B2B vs. B2C Customer Journeys: Comparisons and Contrasts.

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How CPQ Helps B2B eCommerce Businesses Close More Deals Faster

Cincom

5 Key Challenges in B2B eCommerce Sales Heres what can adversely affect B2B eCommerce sales: 1- Complex Product Configurations B2B transactions involve highly configurable solutions. 3- Lengthy Quote Approval Processes The B2B buying process often involves multiple decision-makers and stringent approval workflows.

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