Influitive

NOVEMBER 26, 2015

That’s why Blackbaud , a non-profit software solutions provider, launched a customer advocacy program to engage and connect with its 30,000 customers. Amy Bills , Customer Marketing Director at Blackbaud, knew they could do better if they rethought their approach to customer advocacy. Education for everyone.

Customer advocacy 68

Customer advocacy Gamification B2B Education 68

CustomerSuccessBox

MARCH 25, 2021

In fact, that is when the customer journey truly begins. In B2B SaaS you spent anywhere between 1 – 3X times the Annual contract value (ACV) as your Cost of Acquiring the Customer (CAC). The goal should be to renew customers multiple times to lower the acquisition cost and increase profitability.

Customer retention 52

Customer retention SaaS B2B Upselling 52

ClearAction

OCTOBER 10, 2017

Solving Complex Challenges through B2B Customer Experience Lynn Hunsaker. “Our customer experience team really wants to make systemic and strategic changes that span the company, so we only tackle situations that our normal business-as-usual processes are not normally suited to tackle.

B2B 83

B2B Customer Experience Customer advocacy Best practices 83

Influitive

OCTOBER 28, 2015

B2B customers tend to be very informed about the products and services they use— more so than in their lives as consumers. A 2015 B2B Buyer’s Survey report found that 75% of buyers rely on social media to research potential vendors. A Guide To Engaging B2B Customers In The Digital Age. Download now.

B2B 89

B2B Marketing Customer advocacy Surveys 89

Kapta Customer Success

OCTOBER 9, 2023

Are you developing and capturing the voice of your customers for customer advocacy? More than 75% of B2B buyers consult three or more sources of advocacy before making a purchase decision, according to Gartner.

Customer advocacy 59

Customer advocacy B2B Consulting Consulting 59

ClientSuccess

FEBRUARY 28, 2018

ClientSuccess hosted Sara Masson, Senior Customer Success Manager of Loopio and a 2017 Customer Success Innovator of the Year Finalist , for this month’s customer success webinar series: How to Build Customer Advocates using The Customer Advocacy Ladder. The customer advocacy ladder framework.

Customer advocacy 40

Customer advocacy SaaS B2B Management 40

Influitive

JUNE 2, 2015

If you sell B2B software, then you know that the quality of your online reviews can make or break your sales. After all, a Google study found that 60 percent of B2B technology buyers search for peer reviews during the decision-making process. How Code42 Stepped Up Its B2B Customer Review Game.

B2B 72

B2B Customer advocacy Gamification Marketing 72

Influitive

JUNE 30, 2016

You don’t have time to delight your customers with something like an advocate community. The post Why Every Company Has Time For Customer Advocacy (And Where To Find It) appeared first on Influitive. Isn’t that someone else’s job anyway?).

Customer advocacy 61

Customer advocacy Marketing Technology Management 61

Influitive

FEBRUARY 14, 2019

They’ll even drive three hours to a fellow customer’s office just to help them set up the optimal IT environment—all based off interactions in HPE’s online B2B community. The post How To Build A Thriving Online B2B Community, According To Jennifer Susinski From HPE appeared first on Influitive.

B2B 71

B2B Customer advocacy Marketing Management 71

Beyond Philosophy

FEBRUARY 16, 2015

As a long-time believer in the power of word-of-mouth and brand favorability in b2b and b2c marketing ( [link] and [link] ), he deserves a sincere thank you for bringing this insightful piece of work to everyone’s attention. WOM is at least as important as other inputs to optimize KPIs.

Marketing 398

Marketing Advertising B2C Customer advocacy 398

Influitive

OCTOBER 1, 2017

Every year, we honor 10 customer-centric B2B marketers with the Best Advocate Marketing Awards (also known as the BAMMIES). These awards are given to those marketers who are harnessing the power of their advocates through engaging, creative and effective marketing campaigns to fuel growth and change the way their company does business.

B2B 82

B2B Marketing Customer centricity Customer advocacy 82

Influitive

JANUARY 27, 2017

To start 2017 off strong, we’re reviewing some of Influitive’s biggest B2B marketing campaigns from 2016 to see what went well and what we could improve on. (If January is the perfect time to review the past year’s ups and downs—both personally and professionally—to see how you can do better. If you’re curious about previous years,

B2B 91

B2B Marketing Personalization Accountability 91

Beyond Philosophy

SEPTEMBER 13, 2016

Based on broad WOM program experience with b2b and b2c clients around the world, I’ve developed four general ‘rules’ for accomplishing this: 1. This is true, of course, in both b2b and b2c environments. You Also Might Like… B2B Marketers, Analyze This: How Do Prospects Score YOU on Their Experience?

B2C 341

B2C B2B Wireless Customer centricity 341

Influitive

NOVEMBER 28, 2016

B2B content marketing as we know it is broken. Only 30% of B2B marketers say their organizations are effective at content marketing, according to the 2016 B2B Content Marketing Benchmark Report.

B2B 75

B2B Marketing Benchmark Consulting 75

Influitive

JULY 25, 2017

In 2016, Cristina Melluzzi, Head of Customer Advocacy EMEAR at Cisco, was facing something lots of B2B companies can relate to: having an internal fire drill every time Cisco needed customers for references, speaking opportunities, analyst interviews, and case studies.

Customer advocacy 83

Customer advocacy B2B Marketing Sales 83

Beyond Philosophy

AUGUST 30, 2016

35 years ago, Deming said “Profit in business comes from repeat customers, customers that boast about your product and service, and that bring friends with them”, he was talking about what, for the past decade, we have understood, and effectively measured and applied, as customer advocacy behavior.

B2C 150

B2C B2B Customer advocacy Consulting 150

Influitive

MARCH 21, 2019

Customer advocacy is increasingly becoming a “need-to-have” for brands, rather than simply a “nice-to-have”. When it comes to B2B purchase decisions, the influence of customer references and testimonials is second only to previous customer experience.

Customer advocacy 66

Customer advocacy B2B Customer Experience Enterprise 66

Beyond Philosophy

FEBRUARY 5, 2015

Many b2b and b2c companies offer antiseptic, commoditized, vanilla experiences for customers. These are almost guaranteed not to be memorable, not to be talked about (unless neutrally or negatively), and not creating outside-in advocacy and value creation. Committing to customer experience: applying the concepts.

Customer Experience 391

Customer Experience Customer centricity B2C Airlines 391

Amity

FEBRUARY 18, 2014

In Part 1 we expanded Geoffrey Moore’s Four Gears model to this emerging B2B model ( SaaS 2.0 ) In this post we will examine how to operationalize the four gears. Over the past few years the B2B business model has evolved from a ‘Land and Maintain’ model to a ‘Land and Expand’ model. Four Gears Model for B2B SaaS. Onboarding.

B2B 48

B2B SaaS Customer advocacy Metrics 48

Influitive

APRIL 3, 2015

They’ve reimagined how to engage people by treating them like members of a special club instead of one-time customers. Driving customer advocacy starts with building authentic, deep relationships. Members, by definition, have better relationships with organizations than regular customers. Businesses are full of people!

B2B 63

B2B Customer advocacy Enterprise Feedback 63

Influitive

JULY 8, 2015

Creating raving brand advocates in the B2B tech space isn’t impossible—if you’re willing to get creative with your marketing. Rob Meinhardt , founder of Dell KACE and partner at Toba Capital , has proven that differentiating your brand can pay off big time in the B2B world. Product is an amazing place to start your customer advocacy.

B2B 64

B2B Marketing Customer advocacy Sales 64

Beyond Philosophy

NOVEMBER 28, 2017

Since 2005, over 50,000 respondents, in 49 countries and multiple b2b and b2c industries have participated in research incorporating the Hierarchy model emotions. In this post, we are addressing the perceived value influence of emotions and memory on b2b and b2c customers. Some additional stats: We have asked approximately 4.5

B2C 207

B2C Banking B2B Customer advocacy 207

CustomerSuccessBox

SEPTEMBER 30, 2021

Speakers: Puneet Kataria with Antony Lipman is CustomerSuccess and training manager at Practi Test- a leading end-to-end test management platform and Aaron Thompson is a General Partner at SuccessHACKER, the leading provider of Customer Success Enablement and Education. Webinar 4- Customer Success Strategy for an Economic Downturn.

Customer advocacy 52

Customer advocacy B2B B2C SaaS 52

Influitive

MAY 5, 2016

The post The Problem With B2B Marketing That Nobody Is Talking About appeared first on Influitive. In his Advocamp 2016 keynote, Joseph Jaffe, CEO/Co-Founder of Evol8tion, recommends a different approach: going back to the basics. Watch his talk to learn where.

B2B 60

B2B Marketing Technology Customer advocacy 60

Influitive

MARCH 23, 2018

Going where no company has gone before: finding a scalable way to boost customer retention Rosetta Stone, the leading provider of language-learning software, has been helping learners around the world master new languages for more than 25 years.

Customer retention 75

Customer retention Customer advocacy Education B2B 75

Amity

SEPTEMBER 19, 2018

All in all, with a solid loyalty program in place, your customers will be less likely to switch to another brand. Customer advocacy and user-generated content. Let the customers be your most efficient marketing tool. Encourage them to share their experiences and tell what they think about your services.

Customer retention 64

Customer retention Marketing B2B Advertising 64

Influitive

AUGUST 31, 2016

Analysts at Forrester and Gartner have outlined how advocate marketing strategies can spark B2B growth by increasing leads, brand awareness, and customer retention. However, fear of failure still prevents many brands from investing in customer advocacy—especially if more traditional.

Marketing 56

Marketing Customer advocacy B2B Customer retention 56

CustomerSuccessBox

DECEMBER 6, 2021

With the grace of a number of Customer Success communities, we have come a long way to 2022. Where now we see a new avatar of the emerging customer success, with the rise of customer advocacy and expansion putting in greater emphasis on customer onboarding. You can watch him speak at Customer Advocacy conferences.

SaaS 52

SaaS Customer advocacy Coaching B2B 52

Influitive

MARCH 16, 2018

According to a 2015 Capterra survey, software companies with online reviews get 22% more traffic to their website and 79% more leads compared with vendors without reviews. Not only that, but 88% of people trust these reviews as much as they trust the opinions of their own family and friends. These are two of many.

Customer advocacy 61

Customer advocacy Surveys B2B Marketing 61

Influitive

AUGUST 3, 2015

In the B2B software world, it’s a buyer’s market. In fact, the 2015 B2B Buyer’s Survey Report (sponsored by DemandBase and Demand Gen Report), found the top three resources that buyers rely on when researching potential vendors were: In addition, access to all of this information is making the buying cycle longer.

B2B 66

B2B Marketing B2C Education 66

SmartKarrot

OCTOBER 12, 2022

It may appear that this only applies to B2C companies that conduct direct sales to customers. However, it also applies to B2B businesses. In the B2B world, the customer experience is crucial for businesses to differentiate themselves in a crowded market. You can foster a customer-centric culture by doing this.

B2B 10

B2B Accountability Brand ambassadors Customer advocacy 10

CustomerSuccessBox

SEPTEMBER 20, 2021

Let’s look at the top customer success blogs. CustomerSuccessBox is an outcome-driven Customer Success software for B2B SaaS, which helps maximize retention, drive product adoption, and grow revenue for your B2B SaaS. As well as their actionable customer success platform they provide a widely respected blog.

SaaS 64

SaaS Customer centricity B2B Best practices 64

CSM Magazine

FEBRUARY 16, 2016

The report also showed that the increased customer satisfaction driven by a Revenue Lifecycle Management approach improved yield and retention. Other benefits highly rated by respondents include enhanced revenue, improved customer advocacy, expanded market share and competitive differentiation.

B2B 40

B2B Customer advocacy Analytics Surveys 40

Influitive

JUNE 7, 2018

Last month, a stampede of over 3000 sales, marketing, and customer success pros took over the Mandalay Bay in Las Vegas for the SiriusDecisions Summit. They came ready to learn the latest insights from industry leaders about how their peers are driving business growth. But one announcement stirred up more buzz than anything else at.

Customer advocacy 68

Customer advocacy Marketing Sales B2B 68

Totango

OCTOBER 13, 2020

The Impact of Turning Customers Into Advocates. B2B buyers have a complex and formal buying process, involving multiple people across departments. Each of these people might have different goals, which is why strong customer relationships and leveraging Voice of Customer information to create customer advocacy is critical.

Customer advocacy 62

Customer advocacy B2B Enterprise Feedback 62

CustomerSuccessBox

MARCH 17, 2022

Customer Advocacy Playbook. B2B SaaS is a fiercely competitive market in recent years. Your customers’ voices have a distinct value that sticks out! Customer advocacy is a terrific approach to spread the word about your company while also lowering your marketing costs. Final Thoughts.

Customer advocacy 52

Customer advocacy Upselling SaaS B2B 52

Influitive

OCTOBER 26, 2015

Referrals are an important part of a healthy B2B sales pipeline. According to LinkedIn, 84% of B2B decision makers start the buying process off with a referral. Referred prospects are also 30% more likely to convert than leads generated through other marketing channels, and have a 16% higher customer life-time value.

B2B 94

B2B Customer advocacy Marketing Education 94