Influitive

NOVEMBER 26, 2015

That’s why Blackbaud , a non-profit software solutions provider, launched a customer advocacy program to engage and connect with its 30,000 customers. Amy Bills , Customer Marketing Director at Blackbaud, knew they could do better if they rethought their approach to customer advocacy. Education for everyone.

Customer advocacy 68

Customer advocacy Gamification B2B Education 68

Beyond Philosophy

AUGUST 30, 2016

35 years ago, Deming said “Profit in business comes from repeat customers, customers that boast about your product and service, and that bring friends with them”, he was talking about what, for the past decade, we have understood, and effectively measured and applied, as customer advocacy behavior.

B2C 150

B2C B2B Customer advocacy Consulting 150

Lumoa

APRIL 22, 2020

B2B companies often struggle with common hurdles when it comes to surveying customers. Conducting B2B customer surveys should be an illuminating process, but instead, they become a nightmare that makes you want to tear your hair out. It shouldn’t be this way. That’s a lose-lose scenario for everyone. Don’t worry, though.

B2B 78

B2B Surveys Feedback Customer advocacy 78

Education Services Group

JUNE 7, 2022

So, Forky asks a question: What is customer advocacy? Do you say: a) Customer advocacy is the foundation of Customer Success, wherein businesses put the customer experience first. The term “customer advocacy” is used in both contexts for two totally different things!

Customer advocacy 52

Customer advocacy B2B Consulting Consulting 52

Customer Guru

AUGUST 21, 2018

Continuing with our list (in alphabetical order) of customer experience (CX) influencers (experts, consultants, and authors), we are sharing a few names of leaders leaders that every CX enthusiast must follow and take inspiration from. John is an “Ex-Disney Guy” and Customer Experience Coach.

Customer Experience 115

Customer Experience Journey mapping Consulting Consulting 115

Lumoa

FEBRUARY 15, 2021

Customer experience integrations help you to automate your customer experience. For example, you probably have integrated your CRM with your helpdesk already to get a better view of your customers so you can be even more efficient when solving their issues. What is an Integration?

Customer Experience 88

Customer Experience APIs CRM Feedback 88

Influitive

OCTOBER 1, 2017

Every year, we honor 10 customer-centric B2B marketers with the Best Advocate Marketing Awards (also known as the BAMMIES). These awards are given to those marketers who are harnessing the power of their advocates through engaging, creative and effective marketing campaigns to fuel growth and change the way their company does business.

B2B 82

B2B Marketing Customer centricity Customer advocacy 82

Influitive

JULY 25, 2017

In 2016, Cristina Melluzzi, Head of Customer Advocacy EMEAR at Cisco, was facing something lots of B2B companies can relate to: having an internal fire drill every time Cisco needed customers for references, speaking opportunities, analyst interviews, and case studies.

Customer advocacy 83

Customer advocacy B2B Marketing Sales 83

Influitive

APRIL 3, 2015

They’ve reimagined how to engage people by treating them like members of a special club instead of one-time customers. Driving customer advocacy starts with building authentic, deep relationships. Members, by definition, have better relationships with organizations than regular customers. Businesses are full of people!

B2B 63

B2B Customer advocacy Enterprise Feedback 63

Influitive

JUNE 30, 2016

You don’t have time to delight your customers with something like an advocate community. The post Why Every Company Has Time For Customer Advocacy (And Where To Find It) appeared first on Influitive. Isn’t that someone else’s job anyway?).

Customer advocacy 61

Customer advocacy Marketing Technology Management 61

Influitive

JULY 8, 2015

Creating raving brand advocates in the B2B tech space isn’t impossible—if you’re willing to get creative with your marketing. Rob Meinhardt , founder of Dell KACE and partner at Toba Capital , has proven that differentiating your brand can pay off big time in the B2B world. Product is an amazing place to start your customer advocacy.

B2B 64

B2B Marketing Customer advocacy Sales 64

Influitive

MARCH 21, 2019

Customer advocacy is increasingly becoming a “need-to-have” for brands, rather than simply a “nice-to-have”. When it comes to B2B purchase decisions, the influence of customer references and testimonials is second only to previous customer experience.

Customer advocacy 66

Customer advocacy B2B Customer Experience Enterprise 66

ChurnZero

DECEMBER 14, 2022

This is a guest article by Joel Passen , co-founder, Sturdy , a customer intelligence platform designed to help teams improve products, relationships, and revenue. B2B SaaS businesses haven’t invested heavily enough in tools and technologies to help them better understand their customers. Influencing customer advocacy.

Surveys 98

Surveys Customer advocacy SaaS B2B 98

Influitive

OCTOBER 11, 2015

Marketers know that finding ways to increase customer engagement is good for the bottom line. Customer engagement is highly correlated to customer loyalty ,” says Aimee Lucas , Customer Experience Transformist and VP at the Temkin Group , a customer experience research and consulting firm.

B2B 111

B2B Marketing Best practices Feedback 111

Influitive

MAY 5, 2016

The post The Problem With B2B Marketing That Nobody Is Talking About appeared first on Influitive. In his Advocamp 2016 keynote, Joseph Jaffe, CEO/Co-Founder of Evol8tion, recommends a different approach: going back to the basics. Watch his talk to learn where.

B2B 60

B2B Marketing Technology Customer advocacy 60

Influitive

MAY 23, 2018

Meagen Eisenberg, CMO at MongoDB, can smell covert sales tactics almost instantly. Instead of sending her funny GIFs or email forwards, she believes good sales people can get her the resources she needs to make a purchase decision – whether it’s an introduction to another CMO for a product use case, or providing technical support.

Customer advocacy 61

Customer advocacy Sales Technical Support B2B 61

PeopleMetrics

JUNE 26, 2015

Costco managed that lack of stress handily, and the experience offers four lessons, each of which can benefit your own business’s trek to customer centricity. Their brand, corporate mythos, and customer advocacy played a large part in my stepping through their sliding glass door in the first place. Which reminds me.

Customer centricity 102

Customer centricity Customer advocacy Employee engagement B2B 102

GetFeedback

JULY 19, 2019

Customer experience (CX) remains one of the most profuse opportunities for your business to stand out. Customer feedback should be cherished, not evaded. That’s because the value of customer feedback is heightened today as customer experience sways purchase decisions more than ever. Neutral feedback.

Customer advocacy 104

Customer advocacy Feedback Surveys Customer Experience 104

Influitive

AUGUST 15, 2017

I’m Victoria LaPlante, Influitive’s new Senior Customer Advocacy Marketing Manager. I look forward to getting to know you and helping you reach your advocacy program goals. Today, I’d like to share how I discovered the power of advocacy when I led.

Customer advocacy 86

Customer advocacy Marketing Management B2B 86

Amity

SEPTEMBER 19, 2018

All in all, with a solid loyalty program in place, your customers will be less likely to switch to another brand. Customer advocacy and user-generated content. Let the customers be your most efficient marketing tool. Encourage them to share their experiences and tell what they think about your services.

Customer retention 64

Customer retention Marketing B2B Advertising 64

aircall

FEBRUARY 23, 2017

Businesses, especially of the B2B kind, are always looking for new and genuine ways to connect with their customers. The measure of customer engagement gauges the financial repercussions of customers’ relationship with the businesses they patron. Customer engagement, CX, and customer loyalty: oh, my!

B2B 79

B2B Advertising Customer advocacy Customer retention 79

Influitive

APRIL 19, 2017

When it costs 6X more to attract a new customer than it does to keep an existing one, does it still make sense for marketers to focus mainly on generating new leads, rather than nurturing current customers? As more and more companies turn their focus away from short-lived marketing campaigns, and towards building ongoing.

Marketing 70

Marketing B2B Customer advocacy Metrics 70

Influitive

DECEMBER 21, 2016

Making your customers feel special is necessary for building stronger relationships and increasing advocacy. And that doesn’t come just from building moments of delight into your product (although that’s important).

B2B 72

B2B Customer advocacy Personalization Marketing 72

Nicereply

SEPTEMBER 2, 2020

Customer relationships are no different. Whether you’re in a B2B or B2C marketplace, at the end of the day, you’re living in an H2H world…. And that’s where the importance of customer satisfaction comes in. . Building relationships with customers. Satisfied customers will recommend you to their network.

Airlines 126

Airlines Morale B2C Customer advocacy 126

CustomerSuccessBox

SEPTEMBER 20, 2021

Let’s look at the top customer success blogs. CustomerSuccessBox is an outcome-driven Customer Success software for B2B SaaS, which helps maximize retention, drive product adoption, and grow revenue for your B2B SaaS. As well as their actionable customer success platform they provide a widely respected blog.

SaaS 64

SaaS Customer centricity B2B Best practices 64

CustomerSuccessBox

SEPTEMBER 30, 2021

Customer Success is expanding its reach and is becoming increasingly pertinent. You might already know about customer satisfaction or customer experience, but it’s time to get up to speed with CS. We’ve gathered some of our favorite customer success webinars. Webinar 1 – How to Onboard Customers Remotely.

Customer advocacy 52

Customer advocacy B2B B2C SaaS 52

Influitive

OCTOBER 4, 2018

On October 3, 2018, campers joined us from far and wide to celebrate customer love at Advocamp Field Day, the biggest customer engagement, experience, and advocacy event of the year.

Customer advocacy 66

Customer advocacy Employee engagement B2B Personalization 66

Influitive

JUNE 27, 2017

According to UK marketing agency Earnest, only 9% of B2B buyers actually. In a noisy world of non-stop ads and content marketing, it has become increasingly difficult for us to trust the brand messages we see. First, buyers place a lower degree of trust in branded content, or anything produced by a company about themselves.

B2B 76

B2B Marketing Customer advocacy Customer Experience 76

Totango

OCTOBER 13, 2020

The Impact of Turning Customers Into Advocates. B2B buyers have a complex and formal buying process, involving multiple people across departments. Each of these people might have different goals, which is why strong customer relationships and leveraging Voice of Customer information to create customer advocacy is critical.

Customer advocacy 63

Customer advocacy B2B Enterprise Feedback 63

Influitive

MAY 2, 2018

What’s the most effective way to ignite meaningful relationships with customers? says Uberflip, creators of a cloud-based content experience platform that empowers B2B marketers to create personalized content experiences at scale. But content alone is not enough.

B2B 63

B2B Marketing Personalization Customer Experience 63

CustomerSuccessBox

DECEMBER 6, 2021

With the grace of a number of Customer Success communities, we have come a long way to 2022. Where now we see a new avatar of the emerging customer success, with the rise of customer advocacy and expansion putting in greater emphasis on customer onboarding. You can watch him speak at Customer Advocacy conferences.

SaaS 52

SaaS Customer advocacy Coaching B2B 52

Influitive

JANUARY 16, 2017

Today’s customers don’t want to be treated like just another email address. They expect personalized, relevant experiences. According to a study by Walker, the customer experience is expected to overtake product and price as a company’s key brand differentiator by.

Accountability 55

Accountability Marketing B2B Personalization 55

Influitive

OCTOBER 13, 2017

In the new business-to-human (B2H) era of marketing, user-generated content (UGC) allows B2B companies to produce word-of-mouth marketing at scale. Your customers can now have a personal conversation with prospects using language that speaks directly to their real-world use cases of your products and services.

B2B 65

B2B Marketing Personalization Customer advocacy 65

Influitive

NOVEMBER 27, 2017

Advocamp is the largest customer advocacy, experience, and engagement conference, happening this year in San Francisco, December 6-8th. We want to make.

Customer advocacy 53

Customer advocacy Marketing B2B Customer Experience 53

CustomerSuccessBox

JULY 5, 2021

Customer Success remains a must-have strategy across all b2B SaaS companies. While it is no surprise that customer retention is key to survival in the Subscription economy and customer retention can only happen when a customer achieves success. Increased customer loyalty and customer retention. .

Customer advocacy 52

Customer advocacy Upselling Customer retention B2B 52

Influitive

FEBRUARY 16, 2017

In the hyper-competitive world of SaaS products, building relationships with your existing customers is just as important as acquiring new ones—if not more so, since your customers can easily jump from one product to the next if they aren’t satisfied.

Marketing 61

Marketing B2B SaaS Sales 61

CustomerSuccessBox

SEPTEMBER 20, 2021

So here’s an ensemble of the top 9 customer success podcasts that one needs to subscribe to. Gain Grow Retain: B2B SaaS Customer Success. This podcast talks about why customer advocacy isn’t only about building attitudinal loyalty. Frequency : 1 episode / week, Average Episode Length 34 min.

SaaS 52

SaaS B2B Customer advocacy Enterprise 52