PeopleMetrics

JUNE 26, 2015

Costco managed that lack of stress handily, and the experience offers four lessons, each of which can benefit your own business’s trek to customer centricity. Their brand, corporate mythos, and customer advocacy played a large part in my stepping through their sliding glass door in the first place. Be worthy of their esteem.

Customer centricity 102

Customer centricity Customer advocacy Employee engagement B2B 102

Lumoa

FEBRUARY 9, 2023

The focus on enhancing customer experience has gained traction in recent years. As businesses recognize its value, the shift from a product-centered approach to a customer-centric one continues. B2B Customer Experience B2B Customer Experience is, simply put, the experience and interactions with your company of a B2B customer.

Customer Experience 167

Customer Experience B2C Journey mapping B2B 167

ShepHyken

FEBRUARY 18, 2022

This week we feature an article by Anand Subramanian, a content writer from Freshflows , a product management app for B2B SaaS product teams. He shares how to improve the SaaS customer experience to encourage customer loyalty. It’s easy to miss the new B2B buyer demands. Deconstruct internal silos . For example.

SaaS 190

SaaS Customer Experience B2B Feedback 190

Beyond Philosophy

JULY 5, 2016

There are a number of ways in which taking a humanistic approach to everything customer-related works for all stakeholders, and directly influences and impacts their behavior. Create a customer-centric human culture and set of processes. Create human connections between employee ambassadors and customers.

Customer Experience 210

Customer Experience Engineering Customer centricity B2C 210

Beyond Philosophy

NOVEMBER 28, 2017

Until about a decade ago, most CX and value delivery metrics were built around tangible and quality-related elements of value – price, consistency, speed, completeness, accuracy, durability, and the like. In this post, we are addressing the perceived value influence of emotions and memory on b2b and b2c customers. Frustrated.

B2C 207

B2C Banking B2B Customer advocacy 207

Totango

MARCH 27, 2020

How do you address, much less predict, your customers’ needs and goals as they naturally grow and evolve over time in order to foster a lasting connection? Good B2B Customer Lifecycle Management (CLM) solutions set both you and your customers up for long-term success.

B2B 83

B2B Management Journey mapping Enterprise 83

TeamSupport

DECEMBER 21, 2021

The more stunted a company’s online communication and chat platform, the further they are from their customers, and the less poised they are for success in 2022 and beyond. With 61% of B2B organizations using live chat , it's clear that live chat software is only becoming more necessary to be successful in the digital age.

B2B 98

B2B Airlines Sales Customer Support 98

ChurnZero

APRIL 12, 2019

Customer-centricity is a term that gets bounced around a lot, but what does it really mean? And even more, what can Customer Success teams do to contribute to their organization’s Customer Experience (CX) evolution? During this webcast we also learned: The key aspects of customer-centric business practices (e.g.

Customer centricity 14

Customer centricity B2B Surveys Feedback 14

aircall

JANUARY 4, 2021

The process for developing a B2B sales prospecting strategy is vastly different than what many long-time salespeople grew accustomed to over the span of their careers. Something that hasn’t changed is that sales prospecting is still an important and necessary part of B2B sales growth. The Importance of a B2B Sales Prospecting Strategy.

B2B 71

B2B Sales Best practices voip 71

ChurnZero

MARCH 29, 2019

How Best to Create a B2B Survey. You may think when looking for clear feedback from clients in the B2B sphere, it can be simple enough to directly ask for an assessment of the products or services you are providing. Customer Effort Score (CES) This gauges the difficulty or stress of a client to achieve different tasks successfully.

B2B 73

B2B Surveys Customer centricity Construction 73

ijgolding

NOVEMBER 13, 2018

Right now, CX and Voice of the Customer (VoC) are considered to be the two most important areas of improvement if a business wants to remain competitive. For a B2B company, the ability to retain clients can be the difference between success and failure. WHY VOC WORKS WELL FOR B2B. DEPLOYING VOC IN A B2B ENVIRONMENT.

B2B 74

B2B B2C Automotive Finance 74

GetFeedback

AUGUST 14, 2019

Before I answer that, let’s take a look at a popular CSAT metric that was established 25 years ago: the American Customer Satisfaction Index (ACSI). It’s interesting to take a look at this metric over time. Design a customer-centric culture. Has it been deliberately designed to be customer-centric?

Journey mapping 155

Journey mapping Surveys Customer centricity Feedback 155

PeopleMetrics

JANUARY 12, 2015

We have 12 months to kick butt with our customer-centric goals. Step 2: Choose your metrics. So, once you know what you want to achieve, you need to settle on a short list of metrics you can track to determine progress. So every quarter, leaders cross-reference customer feedback data with churn levels.

Customer Experience 130

Customer Experience Customer centricity Wireless B2B 130

Lumoa

MARCH 20, 2018

From the traditional product-oriented businesses we’re moving towards customer understanding and customer-centric approaches. Whether you’re new to customer experience or coming for little inspiration, this is the right place. The situation when B2B CX was very distant from B2C CX has been rapidly changing.

Customer Experience 107

Customer Experience B2C Journey mapping B2B 107

Totango

MAY 5, 2020

These businesses will be well-situated to speak to, lead, and ultimately retain customers through customer retention strategies in B2B like the following: Re-evaluate Current Digital Engagement Strategy Make Use of Key Engagement Metrics Personalize Communication Foster Lasting Relationships.

Customer retention 62

Customer retention B2B Enterprise Customer centricity 62

GetFeedback

JANUARY 6, 2020

In this article, I’ll take a deeper dive into personas and customer feedback as it relates to B2B and B2C journey maps. What is the difference between B2B and B2C? Let’s start with some basics about what it means to be a business-to-business (B2B) and business-to-consumer (B2C) company. . B2C companies sell to consumers.

Journey mapping 78

Journey mapping B2C B2B Surveys 78

Totango

DECEMBER 10, 2019

As part of a successful B2B enterprise, you understand the importance of your customers. New customer acquisition is at the heart of most traditional business models. In the customer-centered economy, however, retained customers are as good as gold. . How to Increase Customer Retention for B2B Companies .

Customer retention 65

Customer retention B2B Enterprise Metrics 65

Satrix Solutions

JANUARY 24, 2022

Under these new conditions, one thing remains undeniable, a strong customer experience (CX) is a business imperative. Today, B2B customers stay loyal to organizations due to the experience they receive rather than simply the price or quality of a SaaS platform. Make insights shareable beyond CX and Customer Success teams.

Customer Experience 97

Customer Experience B2B Customer centricity Feedback 97

ClearAction

AUGUST 2, 2016

Using B2B VoC to Transform Customer Experience Lynn Hunsaker. Customer experience transformation is the top priority of business-to-business (B2B) companies that track customer survey data. That’s according to a series of global B2B customer experience studies that I led. Why is there a gap?

B2B 54

B2B Customer Experience Customer centricity Surveys 54

PeopleMetrics

OCTOBER 25, 2017

There is real science and methodology to measuring and improving customer satisfaction (CSAT). There are many metrics to consider as part of your VoC program, but Bain & Company’s Net Promoter SystemⓇ and Forrester’s Customer Experience IndexⓇ stand out as the gold standard top-line metrics in the CX industry.

Customer Experience 122

Customer Experience Customer centricity Government Enterprise 122

CSM Magazine

JANUARY 29, 2025

Heres how you can craft a sales funnel that puts customers at the heart of everything you do. Connect with Multiple Decision-Makers Sales is rarely a one-person game, especially in B2B environments. Its a proactive and customer-focused strategy thats invaluable in todays competitive sales environment.

Sales 52

Sales Brand ambassadors B2B Customer centricity 52

ClearAction

JULY 23, 2023

B2B Customer Experience Governance Lynn Hunsaker B2B customer experience governance can generate stronger growth when it’s tied-in to the way that B2B ecosystems work. B2B firms often have dedicated sales teams who pursue strong relationships with customers. Silo Focus for B2B CXM Governance 2.

Government 62

Government B2B Customer Experience Enterprise 62

TeamSupport

FEBRUARY 18, 2022

If your B2B business is aiming to grow in 2022 (whose isn’t?) But what if this new business is replacing churned customers and there is no net growth? Even worse, what if this strategy is plugging a hole of capsized revenue left by more churned customers than acquired ones? So what exactly prevents or hinders these companies ?

B2B 105

B2B Upselling Customer Support Sales 105

Totango

JULY 24, 2020

Client expansion is the bird-in-the-hand approach to B2B enterprise growth. The digitization of business has changed the way SaaS and subscription enterprises derive value from their customers and given rise to a mutually beneficial model. You generate additional resources by proactively providing your customers with additional value.

B2B 63

B2B Best practices Enterprise Upselling 63

TechSee

MAY 26, 2020

In 2019, before the world had heard of the novel coronavirus, a research report by Field Service News unsurprisingly identified improving operational efficiency-focused metrics as the top priority of field service organizations. Outcome-based KPIs such as these are crucial when it comes to ensuring customer satisfaction.

Customer centricity 109

Customer centricity Metrics Engineering Government 109

Customer Guru

MARCH 5, 2018

And the fact that women outshone men is EVERY SINGLE of those competencies stands testimony to the idea that customer experience needs more women! This is probably one of the foremost qualities that a customer-centric leader must possess. Customer dynamics and expectations are also changing constantly. Takes Initiatives.

Customer centricity 110

Customer centricity B2B Feedback Morale 110

Anexa BPO

FEBRUARY 17, 2023

In today’s competitive business world, customer experience (CX) has become a critical component of any successful business strategy. In the B2B space, CX is just as important as it is in the B2C space, and failure to provide a positive CX can result in lost business, negative word-of-mouth, and a damaged reputation.

B2B 52

B2B Bilingual agents Outbound sales B2C 52

TeamSupport

FEBRUARY 18, 2022

If your B2B business is aiming to grow in 2022 (whose isn’t?) But what if this new business is replacing churned customers and there is no net growth? Even worse, what if this strategy is plugging a hole of capsized revenue left by more churned customers than acquired ones? So what exactly prevents or hinders these companies ?

B2B 98

B2B Upselling Customer Support Sales 98

GetFeedback

NOVEMBER 4, 2019

To explore how the state of B2B VoC has been thus far, we dive into four trends defining VoC programs in 2019 and tell you what you need to know to compete with the best-in-class. However, while 78% of brands are measuring customer loyalty via these three metrics, very few businesses believe they are gaining any real insight from the results.

B2B 60

B2B Surveys Feedback Customer centricity 60

TeamSupport

APRIL 6, 2021

Gone are the days of siloed customer support, successful organizations can and must collaborate to truly enhance the customer experience. Forrester's Kate Leggett said it best, "Executives don't decide how customer-centric their companies are, customers do.". Customers prefer omnichannel support options.

Self service 64

Self service B2B Customer Support Customer centricity 64

GetFeedback

JANUARY 19, 2020

I’d like to close with thoughts on how best to engage customers as they progress through their journey. Here’s some general advice from the e-book How to Use Customer Loyalty Metrics: NPS, CES & CSAT : . What are customers and users saying about their experiences with your brand and your competitors?

Surveys 146

Surveys Journey mapping Feedback B2B 146

Lumoa

MAY 21, 2018

It makes up almost two thirds of online consumers and the likeliness goes even higher if the product is a B2B service! Because of that, Customer Experience has been often called the "New Marketing". "In Usually, it's very simple: if CEO takes customer experience as priority (and constantly advocates), the whole company follows.

Customer Experience 122

Customer Experience Finance Customer centricity Feedback 122

Customer Guru

AUGUST 8, 2018

Amanda is a highly experienced customer experience consultant, adviser, and writer. She has helped organizations of all sizes and sectors transform themselves into customer-centric ones. Augie Ray is the Research Director in customer experience for Marketing and CX leaders at Gartner. Annette Franz Follow @annettefranz.

Customer Experience 130

Customer Experience Chief Customer Officer Consulting Consulting 130

Totango

JULY 13, 2021

Strategy for customer success growth has changed as commerce has gone digital and big data has made marketing and sales customer-centric. Tell people about your business, get them in the store, sell them things, then look for more customers. Elements that Drive Customer Success Growth.

Customer centricity 107

Customer centricity B2C Upselling Enterprise 107

Totango

MAY 7, 2024

This makes it far easier to talk to existing customers about renewals and expansions. Strategy #3: Share revenue responsibility and success metrics There’s been a major shift in the B2B space over the past few years. So, you need a revenue model that fosters long-term customer retention and high expansion rates.

Sales 103

Sales Upselling Metrics Accountability 103

Totango

JULY 23, 2019

The old sales idea of courting and closing a customer in a single effort and considering their value “bagged” from a one-off transaction is as antiquated as dial-up modems. After all, the digitization of business has empowered customers to seek long-term gains from short-term investments. Adopting a Customer-Centric Approach.

Upselling 92

Upselling Customer centricity Enterprise Education 92

ChurnZero

DECEMBER 15, 2020

Building a Customer Success Health Plan for 365 Days a Year – Everyone pays attention during renewals or a customer complaint, but what about the other 360 days of the year?

Accountability 98

Accountability B2B SaaS Customer centricity 98