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5 Top Customer Service Articles of the Week 6-7-2021

ShepHyken

The Untapped Potential of B2B Customer Loyalty Programs by John Rolston and Jon Glick. strategy+business) In a recent PwC customer survey, almost 60% of B2B customers reported they had never had an experience with a brand that made them feel special. My Comment: A loyalty program for B2B? Absolutely!

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Guest Post: How to Design a Customer Success Program That Works

ShepHyken

The bar for providing a top-notch customer experience (CX) seems to be rising year after year, regardless of whether you operate in B2B or B2C. Regularly update training materials based on customer feedback. Feedback collection and analysis Teach your team how to conduct surveys and interviews with customers.

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B2B Customer Service vs. Customer Success

Totango

B2B customer service is often confused with B2B customer success, but they are not the same. First, we’ll define what B2B customer service is and distinguish it from customer support in B2C industries. Then, we’ll consider how B2B customer service differs from customer success in a B2B context. App integrations.

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What is Customer Enablement? A Quick Guide for B2B & SaaS

Totango

Customer Enablement Essentials: What B2B and SaaS Brands Need to Know. This helps deliver more satisfying customer experiences , promoting customer renewals and referrals, which are critical to B2B SaaS businesses. Offering customized upsells geared toward customer needs and product usage patterns.

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The Ultimate Guide to Upsell Strategy for your B2B SaaS Business.

CustomerSuccessBox

Upselling is crucial for any B2B SaaS business. So, having B2B SaaS upselling strategies is vital for your business growth. If yes, then it might be time to set the ball rolling for an ‘Upsell’ conversation. Putting an upsell plan in place, knowing the strategies, etc. Cross-sell vs Upsell.

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The SaaS Debate: Who Owns the Renewal and Upsell? Customer Success vs. Sales

ChurnZero

Whether Customer Success or Sales should own the renewal, expansion, and upsell is a hot-button issue in today’s SaaS sphere. Why would we replicate that awful and uncomfortable experience we have in the B2C world with our B2B buyers? They sit down and start scribbling down payments and interest rates in a two-by-two square.

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The Value of the Post-Sale Customer Experience in the B2B Industry

TeamSupport

More companies are spending additional time and resources on improving the B2B post-sale experience of their customers. Highly satisfied customers are more receptive to upselling – Customers that like your business not only stick around, they’re also more likely to buy again. Now, is it really on to the next one?

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