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This week we feature an article by Tom Paton who writes about how customer service teams are using gamification as a way to improve performance and retention. More and more customer service teams are using gamification as a means of improving their team performance and staff retention. What is gamification?
The more formal definition – gamification – is essentially a tactic used by the customer support industry to incentivize agents to reach specific (yet often arbitrary) goals put in place by leadership. Below are 3 reasons why gamification is a bad strategy for B2B customer support.
B2B Customer Experience B2B Customer Experience is, simply put, the experience and interactions with your company of a B2B customer. The situation when B2B CX was very distant from B2C CX has been rapidly changing. Now at least 80% of B2B buyers now expect the same buying experience as B2C customers.
If you sell B2B software, then you know that the quality of your online reviews can make or break your sales. After all, a Google study found that 60 percent of B2B technology buyers search for peer reviews during the decision-making process. How Code42 Stepped Up Its B2B Customer Review Game.
An active digital customer community is a competitive advantage for any B2B SaaS company. For B2B SaaS companies, a strong community is a key component to building great customer relationships. Finally, consider gamification to identify and encourage the right behaviors through badges and recognition.
The B2B sales cycle is a time-consuming process that involves multiple parties, including procurement specialists, buying committees, and other stakeholders. Over the last 10 years, advancements in technology have changed the face of the B2B sales cycle for buyers and sellers. How Technology Has Changed the B2B Sales Cycle .
By 2020, 30 percent of all B2B companies will employ artificial intelligence (AI) to augment at least one of their primary sales processes. What’s Inside: Gamification in the Contact Center. This is no surprise: Companies now understand that ‘brand’ is more than a Don Draper-esque creative vision. Investing in Agents.
2- Leveraging Interactive Learning Tools and Gamification Modern learning methods, such as interactive training modules, simulation-based learning, and gamification, can significantly improve knowledge retention and engagement. 5- Is CPQ training relevant for all types of sales teams? 6- What is CPQ Cloud Training?
So we're clear: The need to facilitate effective customer self-service, in B2C and B2B organisations, is a non-negotiable. That said, it's fair to say that it becomes even more critical in B2B SaaS companies, where increasing customer engagement, and retention, are (or should be!) at the forefront of your overall business goals.
Q: Have you found B2B companies that effectively use gamification in onboarding? If it’s more of an end-user or a consumer product, even if it’s B2B, that can be very motivating. When we asked them would badges and gamification be motivating, they were like no. A: That really depends on your audience.
and “Will people really like the gamification aspect that much?”. Get actionable insights & advice from 20 of the most innovative customer experience thought leaders and practitioners in the B2B world. Some questions were as simple as “ What is advocate marketing ?” Download your FREE eBook now. Set clear goals.
Gamification is one of the methods that sales coaches and sales executives use in order to motivate their peers to hit better results. You can also apply gamification to everyday work. Account-Based selling applies for the B2B sales and can be extremely effective when applied by your Inside Sales team.
There’s a closely held growth secret among large B2B professional services firms, like consultants, accountants and law firms, that Customer Success Managers (CSMs) might appreciate: The more relationships a client has across a firm, the lower that client’s flight risk. After a careful evaluation, we selected Higher Logic Vanilla.
2- Accelerating Quote Generation for Faster Deal Closures Speed is crucial in closing deals, especially in complex manufacturing and B2B sales environments. Gamification & Incentives : Introduce a gamified learning approach where sales reps earn rewards for mastering CPQ features, boosting adoption and engagement.
B2B buyers increasingly base their purchase decision on peer recommendations. Engage customers with rewards, badges, and gamification features. Community as an advocacy strategy. Take review sites such as G2 and Capterra, for instance. Address customer concerns head on, offering transparency and the opportunity to build trust.
Gamification of the survey can also improve the response rate. In my experience as a B2B product manager, there is nothing better than talking one on one with your customers in a setting that makes everyone feel comfortable so you get honest feedback.
How to Revolutionize Customer Employee Engagement with Big Data and Gamification by Rajat Paharia. focuses on how to use big data and gamification to engage your customers more than ever before. This is an especially useful resource for B2B, SaaS, and subscription-based companies. Loyalty 3.0:
Their audiences can be either business-to-consumer (b2c) or business-to-business (b2b). Gamification helps keep your reps more engaged, improves training, increases productivity, and reduces employee turnover. Outbound telemarketing is probably the first thing that comes to mind for most people when they hear the term telemarketing.
Listening to Nate and Robert speak about everything from gamification to social media opened up my eyes to the wealth of advantages that call center reporting can bring to a business. First and foremost, displaying live metrics for the entire team to see has helped introduce an element of gamification to agents.
when customers change, upgrade, or acquire new offerings; when customers are inherited as part of a merger or acquisition; when customer turnover at a B2B complex results in new users or buyers; when voice of the customer feedback suggests that selected aspects of the experience are creating unusually high levels of complaints).
From augmented reality (AR) and virtual reality (VR) tools to live-streamed events and gamification, businesses are leveraging these innovations to stand out in crowded markets. In industries such as manufacturing, technology, and B2B sales, the CPQ process is often complex and prone to manual errors, inconsistencies, and inefficiencies.
Christian: It’s like in the contact center space, where you have interactions with the consumers, whether it’s B2C or B2B, it’s not the technology or the person; it’s not one or the other. technology can help, but don’t let it be a substitute. And the same is here.
Additionally, introducing gamification elements, setting achievable goals, and celebrating successes can create a sense of achievement and camaraderie among the team, helping to overcome call reluctance and fostering a proactive and enthusiastic approach to outbound calls. Inbound lead generation includes blogging, SEO, social media, PPC.
When it comes to B2B solutions, answers may vary depending on the audience (for example, their growth stage, market they tackle, company size…), but the answers always point to two or three specific providers. Two important components in gamification are surprise and delight. The answers are normally quite homogenous in B2C (e.g.
Listen, if you’re an online community manager, or are responsible for the success of an online community, you might want to know this: According to Gartner, 70 percent of online communities are destined to fail. There’s more. Despite the billions of dollars being poured into online communities, almost 70 percent of customers never.
It was a B2B SaaS company serving the healthcare space. And this was another start B2B SaaS company in healthcare, that seems to be my wheelhouse these days, and I led implementation, support and customer success for that organization. Close to 20 years ago, I joined a startup. I was employee number 10.
As a SaaS (Software as a Service) B2B business owner, your ultimate objective is to retain your existing customers, make your existing customers adopt your product, reduce the churn rate, and make your customers successful through customer success. Gamification. This helps drive engagement and improves overall learning adoption.
There’s no denying that the importance of customer marketing is growing. The 2017 State of Customer Marketing Report indicates that over the next year, 93% of organizations expect that their customer marketing efforts will take on greater importance, and 62% will increase their staff or budgets in the customer marketing area.
Work with B2B and B2C Customers: Magento lets you manage both enterprise quotes and customer orders through the same platform. Fun Gamification: Boost engagement by encouraging customers to click. The features that made Magento a popular platform have been enhanced and expanded with Adobe’s ownership of that brand. JivoChat app: Yes.
What could your team accomplish with an extra few hours in your week? You could finally get around to that project you’ve been wanting to start, or launch a new initiative to help hit your targets more efficiently. Now think about what your company could accomplish with an extra 9000 hours this year. Seems too.
We understand that B2B self-serve customer onboarding can be tricky, but we are here to help. Self-serve onboarding for B2B SaaS is the process where customers will onboard themselves to the SaaS platform. Here are a few best practices to help you create efficient self-serve customer onboarding experiences for your B2B customers.
At Apeel, it’s very much working with the consumers who are eating in the produce, Apeel is more B2B focused. I know there’s a lot out there, like gamification or free pizza or whatever it is. I’m like, “Okay. That’s cool, but there’s other things. ” Yeah.
Tweet The SuperNova Awards honor leaders that demonstrate excellence in the application and adoption of new and emerging technologies. This is the sixth year of the Constellation SuperNova Awards. Are you using IoT to create great, new customer experiences.
Things like gamification and automated recognition and reward, and aggregated data for performance support, and things like that. And many of, certainly my clients and member companies, are often refilling positions because of promotion out to other arms of the organization.
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