ShepHyken

JUNE 7, 2021

Customer quotes can be used to tell your customer’s story on a customer journey map or in a persona. The Untapped Potential of B2B Customer Loyalty Programs by John Rolston and Jon Glick. My Comment: A loyalty program for B2B? Many of the same principles in a B2C loyalty program apply to B2B. Absolutely!

Customer Service 349

Customer Service Customer centricity B2B Upselling 349

ShepHyken

SEPTEMBER 23, 2019

The Ultimate Guide to B2B Reviews by Sarah Fraizer. CustomerGauge) Learn the benefits and obstacles of modern B2B review management, as well as how to use your CX program to automate the review process and generate pipeline. 3 Common Errors That Can Render Your Customer Journey Maps Ineffective by Leonie Brown.

Journey mapping 264

Journey mapping Customer Service B2B Analytics 264

Beyond Philosophy

MARCH 26, 2021

In my work over the past 20 years, I have a database with millions of responses from various types of customers and across all kinds of organizations, business-to-business (B2B) and business-to-consumer, and even different countries. Many clients talk about the fact that they do journey mapping. I love journey mapping.

Journey mapping 300

Journey mapping B2B Customer emotions Personalization 300

GetFeedback

JANUARY 6, 2020

After Voice of the Customer (VoC) , nothing is more closely associated with Customer Experience Management (CXM) than a customer journey map (CJM). . What appears to matter more is consistency across the journey stages and thoroughness of implementing journey mapping practices. B2B journey mapping is more complex.

Journey mapping 78

Journey mapping B2C B2B Surveys 78

ClearAction

FEBRUARY 23, 2015

Journey Mapping: Focus on the Customers’ Experience. Customer journey maps are all the rage. In this 3-part series, we'll look at 3 keys to getting it right: focus on the customers' experience journey, map for actionability, and apply insights everywhere. Everyone's doing it.

Journey mapping 96

Journey mapping Customer Experience Best practices B2B 96

ShepHyken

FEBRUARY 16, 2020

While the article does focus on Customer Experience strategies for retail, many are also applicable to B2B – or any type of organization. I’m sure the Instagram strategy won’t appeal to most B2B’s, but there’s still plenty of good ideas to consider. Top 5 B2B Customer Experience (CX) Best Practices for 2020! by Lipi Khandelwal.

Customer Service 260

Customer Service B2B Journey mapping Best practices 260

GetFeedback

JULY 1, 2020

Simplified CX YouTube series episode on customer journey mapping for B2B and B2C companies.

Journey mapping 78

Journey mapping B2C B2B 78

GetFeedback

JANUARY 6, 2020

B2B and B2C customer journey mapping differerences explained. Learn what to do to optimize the experience for your particular industry.

Journey mapping 78

Journey mapping B2C B2B 78

Totango

MARCH 16, 2021

The B2B customer journey resembles the B2C experience in many ways, but there are also some important differences. In this article, we’ll look at the B2B vs. B2C customer journey to see what’s the same and what’s different. We’ll cover the basics of: Customer journey mapping.

B2C 118

B2C B2B Journey mapping SaaS 118

GetFeedback

FEBRUARY 5, 2020

In this webinar you'll learn how to create a customer journey map, what business objectives it helps achieve, and the differences between B2B and B2C journey mapping.

Journey mapping 88

Journey mapping B2C B2B 88

ClearAction

FEBRUARY 23, 2015

Journey Mapping: Focus on the Customers’ Experience Lynn Hunsaker. Customer journey maps are all the rage. In this 3-part series, we’ll look at 3 keys to getting it right: focus on the customers’ experience journey, map for actionability, and apply insights everywhere.

Journey mapping 77

Journey mapping Customer Experience Best practices B2B 77

Totango

AUGUST 23, 2022

B2B Customer Journey Touchpoints: A Guide for CS Teams. B2B customer journey touchpoints mark the roadmap toward successful outcomes for clients and CS teams. In this way, customer journey B2B touchpoints serve as a powerful tool for increasing the effectiveness of your customer success strategy.

B2B 122

B2B Journey mapping SaaS Upselling 122

ChurnZero

MAY 18, 2021

Before everything else, let’s begin with understanding what customer journey mapping is all about. What is customer journey mapping? Do you know what made Google Maps so popular? A good customer journey map is like Google Maps for your customers. The structure of a customer journey map.

Journey mapping 84

Journey mapping B2C Customer retention Sales 84

Beyond Philosophy

OCTOBER 11, 2019

People always ask me whether emotions apply in business-to-business (B2B) customer experiences. Moreover, realizing the power of emotions in the B2B experience renews your commitment to improving that relationship and your Customer Experience. Behavioral Journey Mapping takes regular Journey Mapping to the next level.

Customer Experience 316

Customer Experience Employee engagement Journey mapping Customer centricity 316

Totango

AUGUST 9, 2022

B2B customer segmentation gives you the power to customize your service and even personalize it for individual clients. This article will give you six best practices for optimizing your B2B customer segmentation. What Is B2B Customer Segmentation? Why Should You Use B2B Customer Segmentation?

Best practices 106

Best practices B2B Journey mapping Upselling 106

Genroe

SEPTEMBER 23, 2022

Why you need a B2B Customer Journey Map The goal of every customer journey map is to document the journey that a customer takes when interacting with the organisation so that it can be used to understand and continuously improve the journey over time.

Journey mapping 52

Journey mapping B2B Feedback Marketing 52

ShepHyken

JULY 13, 2018

This week we feature an article by Christa Heibel about how investing in a personalized customer experience can create life-long customers in the B2B space. – Shep Hyken. Relationship Building in B2B for Customer Retention. Relationship building is just as crucial in B2B as in B2C for some very good reasons.

B2C 38

B2C Customer Experience B2B Journey mapping 38

CSM Practice

NOVEMBER 16, 2020

For some companies, they take customer journey mapping at a basic level to the point that it doesn’t encapsulate the maximum value that you can get out of this exercise. There are even companies with customer success teams but don’t have customer journey maps which can be considered as a loophole. Common Beliefs.

Journey mapping 52

Journey mapping B2B Chief Customer Officer Customer retention 52

ShepHyken

SEPTEMBER 27, 2021

This works for any type of business but is especially powerful in the B2B world. Personalization, customer journey mapping, and surprising customers with the unexpected are just a few of the topics covered in this article. It’s a simple idea. Find ways to promote your customers on social media.

Real estate 52

Real estate Customer Service Journey mapping Entertainment 52

ShepHyken

MARCH 20, 2023

The Secrets to Customer Journey Mapping Success With Jim Tincher by Melanie Mingas (CX Network) In this interview with CX Network, customer loyalty guru, mapping expert and founder of Heart of the Customer, Jim Tincher, explains what has – and has not – changed in journey mapping, the problem with Post-it notes and how to become a “change maker”.

Journey mapping 31

Journey mapping Agent burnout Customer Service Airlines 31

Totango

MARCH 4, 2022

B2B customer service is often confused with B2B customer success, but they are not the same. First, we’ll define what B2B customer service is and distinguish it from customer support in B2C industries. Then, we’ll consider how B2B customer service differs from customer success in a B2B context. App integrations.

B2B 98

B2B Customer Service B2C Interactive Voice Response 98

PeopleMetrics

MAY 12, 2022

Customer journey mapping can make the crucial difference between driving business success and seeing flagging customer satisfaction, retention rates, and revenue. Customer journey mapping is a foundational part of that process. Here's what we'll cover: Journey Mapping Fundamentals.

Journey mapping 62

Journey mapping B2C B2B Feedback 62

ClearAction

DECEMBER 16, 2017

B2B Customer Experience: Do This, Not That Lynn Hunsaker. Is business-to-business customer experience management (B2B CXM) a watered-down or a souped-up version of consumer experience management? This series of monthly B2B CX articles explores the nuances of business customer experience. This single fact means a lot.

B2B 86

B2B Customer Experience Benchmark Journey mapping 86

Genroe

SEPTEMBER 27, 2022

Customer journey mapping can be extremely beneficial but there are also some potential disadvantages that should be considered. The post The Benefits and Disadvantages of Customer Journey Mapping appeared first on B2B Marketing | Customer Feedback | Net Promoter Score | Genroe.

Journey mapping 52

Journey mapping B2B Feedback Marketing 52

Genroe

OCTOBER 5, 2022

Demystifying the process of running a customer journey mapping workshop and providing a step by step process for success. The post How to Run a Customer Journey Mapping Workshop appeared first on B2B Marketing | Customer Feedback | Net Promoter Score | Genroe.

Journey mapping 52

Journey mapping B2B Feedback Marketing 52

Genroe

OCTOBER 7, 2022

This posts examines what a customer pain point is and how to use your customer journey map to identify and eliminate them. The post Fixing Customer Pain Points Using Customer Journey Maps appeared first on B2B Marketing | Customer Feedback | Net Promoter Score | Genroe.

Journey mapping 52

Journey mapping B2B Feedback Marketing 52

Lumoa

FEBRUARY 9, 2023

B2B Customer Experience B2B Customer Experience is, simply put, the experience and interactions with your company of a B2B customer. The situation when B2B CX was very distant from B2C CX has been rapidly changing. Now at least 80% of B2B buyers now expect the same buying experience as B2C customers.

Customer Experience 167

Customer Experience B2C Journey mapping B2B 167

GetFeedback

JANUARY 19, 2020

Let’s step through a fictional customer journey and discuss how best to ask for feedback at each touchpoint, using this journey map developed by Jim Tincher of Heart of the Customer , a specialist in journey map consulting. . Click here to enlarge map) . There are dozens of possibilities. Stage 1: Awareness.

Surveys 146

Surveys Journey mapping Feedback B2B 146

Totango

MARCH 27, 2020

Good B2B Customer Lifecycle Management (CLM) solutions set both you and your customers up for long-term success. Choosing the Best B2B Customer Lifecycle Management Solution for Your Enterprise. Choosing the Best B2B Customer Lifecycle Management Solution for Your Enterprise. Improving CLM with Adaptive CS Technology.

B2B 83

B2B Management Journey mapping Enterprise 83

ShepHyken

JANUARY 13, 2020

They will remind you of some customer experience basics, starting with a journey map. My Comment: First, while the title implies this is for retail customers, it reaches far beyond most customers in any type of industry (B2C and B2B). My Comment: Here’s another list of four good ideas.

Customer Service 180

Customer Service Journey mapping B2C B2B 180

ProProfs Blog

MARCH 1, 2019

Here’s a sneak-peek into the interview that we conducted with Annette Franz, CCXP; founder and CEO, CX Journey Inc. Can journey mapping be used as a tool? Regarding journey mapping, it’s both a tool and a process. However, customer success focuses more on building a B2B relationship over a period of time.

Customer Experience 147

Customer Experience Journey mapping Customer centricity Multichannel 147

GetFeedback

AUGUST 14, 2019

And don’t cherry-pick respondents, which often happens in B2B situations. Map the customer journey. Mapping the customer journey helps you understand the current customer experience, including pain points and high points. Bring VoC data into your journey maps. It’s not a quick fix.

Journey mapping 155

Journey mapping Surveys Customer centricity Feedback 155

Totango

JUNE 24, 2022

Moreover, the outcomes that define customer success may vary based on whether your SaaS product is B2C or B2B. For example, a B2C customer might prioritize user experience, while a B2B client might emphasize return on investment. A customer journey map lays the foundation for the effective deployment of technology for CS.

Best practices 109

Best practices SaaS Journey mapping B2C 109

Totango

NOVEMBER 10, 2023

Is the customer journey mapping exercise a worthwhile effort? In today’s constantly changing environment, B2B companies will drive the majority of their growth from retention and expansion. The key to making the customer journey map purposeful? Who owns the customer community for your organization? We hope so!

Journey mapping 104

Journey mapping Construction B2B Education 104

ProProfs Blog

DECEMBER 27, 2020

As one of the buyer’s journey map stages, consideration is where you also need to make sure that your goals align with that of your buyers. During this buyer journey mapping stage, they’ll think about product implementation and the start cost. So make sure you highlight them without sounding salesy. Decision Stage.

Journey mapping 148

Journey mapping Education B2B Sales 148

ClearAction

NOVEMBER 14, 2017

Customer Experience ROI Opportunities on B2B Touchpoints Lynn Hunsaker. Originally published as an Advisor monthly column on CustomerThink.com as Customer Experience ROI Opportunities in B2B Touchpoints. B2B Voice-of-the-Customer: Integrating Decision Influencers’ Views. B2B Customer Experience: Do This, Not That.

B2B 59

B2B Customer Experience Journey mapping Engineering 59

Help Scout

MAY 13, 2021

Ensuring a positive experience in a B2B relationship delivers improved engagement and, ultimately, a better financial result. So if you’re responsible for a B2B relationship and you’re not already considering B2B customer experience, it’s time to get on board. Consider what the customer needs.

B2B 64

B2B B2C Customer Experience Journey mapping 64