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5 Top Customer Service Articles for the Week of July 1, 2019

ShepHyken

3 Tips to Empower your Sales Team, Inspired by Top Sales Organizations by Falon Fatemi . Forbes) Business-to-business (B2B) and business-to-consumer (B2C) sales have traditionally been two different beasts, relying on two distinct sets of fundamentals and best practices. But times are changing. LiveHelpNow!)

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Guest Post: How to Design a Customer Success Program That Works

ShepHyken

The bar for providing a top-notch customer experience (CX) seems to be rising year after year, regardless of whether you operate in B2B or B2C. Emphasize the importance of collecting and acting on feedback , as well as sharing results with product, sales, and marketing teams. Partnering with your sales team here can help.

B2C 349
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Tips for Building a Sales Funnel That Puts Customers First

CSM Magazine

A sales funnel that prioritizes the customer isn’t just beneficialits essential. Heres how you can craft a sales funnel that puts customers at the heart of everything you do. Connect with Multiple Decision-Makers Sales is rarely a one-person game, especially in B2B environments. Every touchpoint matters.

Sales 52
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How to Power up Your B2C Marketing Strategies with Surprising B2B Secrets

C3Centricity

As has been claimed for decades, there are differences between B2C marketing strategies and those of business-to-business (B2B). As companies strive to navigate the complexities of their respective markets, the learnings one can gain from examining the nuances of both B2B and B2C marketing become self-evident.

B2C 118
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Guest Blog: How Should You Grow and Sustain Your Customer Lifetime Value?

ShepHyken

While many marketers look at metrics like conversion rates, net profit per sale, average value of a lead, and average customer order, they often overlook their customer lifetime value. Don’t assume that your current sales process is good the way it is. Try to optimize your initial sales process as best as you possibly can.

Airlines 276
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Evaluating Your B2B Sales Prospecting Strategy

aircall

The process for developing a B2B sales prospecting strategy is vastly different than what many long-time salespeople grew accustomed to over the span of their careers. Something that hasn’t changed is that sales prospecting is still an important and necessary part of B2B sales growth. What Is B2B Sales Prospecting?

B2B 71
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How Customer Loyalty Can Drive B2B SaaS Business Growth

Totango

For B2B SaaS companies, customer loyalty drives subscription renewals and brand advocacy, making it a critical component of a profitable business model. This blog will look at why customer loyalty is vital for B2B SaaS businesses and how successful companies effectively cultivate it. First, we’ll discuss what customer loyalty is.

B2B 114